Lead-Generation Digital Marketing Campaign
Budget: ₹750 – ₹1,250 INR
Vinayaka Coal Traders has a steady flow of enquiries, yet there is untapped potential in our market. The assignment is straightforward: design and run a digital marketing campaign that reliably brings in qualified, sales-ready leads for bulk coal supply.
My priority is results, so the brief is intentionally open on channels and tactics. A clear strategy that explains where the leads will come from, why the chosen platforms suit an industrial B2B audience, and how you will track performance will speak louder than an exhaustive list of buzzwords. Social ads, Google Ads, remarketing, email automation—use whichever mix you know will work, but be ready to justify each step with data and past outcomes.
Please centre your proposal on proven experience. I want to see short case notes or metrics that show you have already moved the needle for other clients, especially in traditional or commodity sectors. Generic promises or textbook definitions will be ignored.
Deliverables I expect:
• A 3-month lead-generation plan with budget split, creative angles, and KPIs (CPL, conversion rate).
• All campaign assets—ad copy, creatives, landing page wireframes.
• Analytics and tracking set-up (GA4, Meta Pixel, or similar) with weekly performance reporting.
• End-of-campaign review with optimisation recommendations.
Conversion volume, cost per lead, and data transparency are the acceptance criteria. Handover of all assets and account access at project close is mandatory.
If your background shows real-world wins and you’re confident you can scale enquiries for a coal trading firm, I’m ready to move quickly.
My priority is results, so the brief is intentionally open on channels and tactics. A clear strategy that explains where the leads will come from, why the chosen platforms suit an industrial B2B audience, and how you will track performance will speak louder than an exhaustive list of buzzwords. Social ads, Google Ads, remarketing, email automation—use whichever mix you know will work, but be ready to justify each step with data and past outcomes.
Please centre your proposal on proven experience. I want to see short case notes or metrics that show you have already moved the needle for other clients, especially in traditional or commodity sectors. Generic promises or textbook definitions will be ignored.
Deliverables I expect:
• A 3-month lead-generation plan with budget split, creative angles, and KPIs (CPL, conversion rate).
• All campaign assets—ad copy, creatives, landing page wireframes.
• Analytics and tracking set-up (GA4, Meta Pixel, or similar) with weekly performance reporting.
• End-of-campaign review with optimisation recommendations.
Conversion volume, cost per lead, and data transparency are the acceptance criteria. Handover of all assets and account access at project close is mandatory.
If your background shows real-world wins and you’re confident you can scale enquiries for a coal trading firm, I’m ready to move quickly.