Lead-Generating Social and Search Campaign

I want to scale my physical-product store by running a tightly focused digital marketing effort whose success is measured solely in new leads that convert into sales. The plan is to attack two fronts simultaneously: paid and organic social media plus paid and organic search.

On social, you should know your way around Facebook Ads Manager, Instagram placements and, if it makes sense, newer channels such as TikTok. For search, I’ll lean on your mastery of Google Ads, Shopping feeds, keyword research and on-page optimisation. Proper retargeting, dynamic product ads, conversion tracking and clear attribution must all be in place so every dollar spent can be traced back to revenue.

Key milestones will be:
• Strategy & funnel blueprint
• Campaign build-out with copy, creative and tracking tags
• Two-week optimisation sprint
• Final report detailing ROAS and next-step recommendations

When you reply, show me examples of e-commerce results you’ve delivered, the primary tools you’ll rely on and how soon you can start. If you need catalogue details or past performance data, let me know and I’ll provide it.