Lead-Generating Social Media Campaign
Budget: $250 – $750 USD
My priority right now is clear: I need a digital marketing push that reliably brings in qualified leads, and I want to do it through social media first. While I’m open to exploring email marketing or search-engine tactics later, this initial engagement is all about harnessing the reach of social platforms to build a steady pipeline.
Here’s how I picture the collaboration:
• Strategy & audience research – a concise plan that spells out target personas, messaging angles, and the recommended mix of organic posts and paid ads.
• Creative assets – scroll-stopping copy and visuals sized correctly for each platform we decide to activate.
• Campaign build-out – ad set structure, pixel/event tracking, and any landing pages or lead-gen forms required.
• Performance dashboard – clear KPIs (CPL, CTR, ROAS) presented in a live or weekly updated report so I can see what’s working in real time.
I already have branding guidelines and access to the necessary business manager accounts; you’ll receive those on day one. Feel free to suggest which specific networks—Facebook, Instagram, LinkedIn, or others—fit our goals best, and propose ad budgets or creative variations that you believe will move the needle.
The assignment wraps when the dashboard shows a consistent flow of leads that meet the agreed-upon cost target. If we hit that milestone smoothly, we can expand the remit to email nurturing or search campaigns next.
Here’s how I picture the collaboration:
• Strategy & audience research – a concise plan that spells out target personas, messaging angles, and the recommended mix of organic posts and paid ads.
• Creative assets – scroll-stopping copy and visuals sized correctly for each platform we decide to activate.
• Campaign build-out – ad set structure, pixel/event tracking, and any landing pages or lead-gen forms required.
• Performance dashboard – clear KPIs (CPL, CTR, ROAS) presented in a live or weekly updated report so I can see what’s working in real time.
I already have branding guidelines and access to the necessary business manager accounts; you’ll receive those on day one. Feel free to suggest which specific networks—Facebook, Instagram, LinkedIn, or others—fit our goals best, and propose ad budgets or creative variations that you believe will move the needle.
The assignment wraps when the dashboard shows a consistent flow of leads that meet the agreed-upon cost target. If we hit that milestone smoothly, we can expand the remit to email nurturing or search campaigns next.