Lead-Generating Facebook Hiring Ads

I need help designing and managing a focused Facebook Ads campaign that drives a high volume of entry-level candidates into our security company’s hiring funnel. The primary metric is simple: more completed job applications.

Here’s the flow I have in mind. We’ll start by refining the audience—people in relevant locations who show interest in security, loss-prevention or related fields—then build engaging ad creatives and a clear call-to-action that lands prospects on an easy, mobile-friendly Instant Form. From there, leads will be routed directly into our applicant-tracking spreadsheet (or Zapier integration) so my team can follow up immediately.

Key deliverables:
• Campaign setup in Meta Ads Manager, including custom and lookalike audiences
• Scroll-stopping ad copy and imagery/video that highlights our company culture and entry-level growth path
• Instant Form configuration with qualifying questions and privacy disclaimer
• Facebook Pixel (or Conversions API) installation for tracking and optimisation
• One-week performance report outlining impressions, CPL, application rate and recommendations for iteration

Success is measured by a steady stream of qualified leads at a competitive cost per application. If you have a proven track record of turning social traffic into applicants, I’m ready to get this campaign live within the next few days.