Lead-Generating Digital Marketing Campaign
Budget: $250 – $750 AUD
I’m ready to push a coordinated digital campaign that turns attention into qualified leads and need a freelancer who can own three key channels for me: social media, search, and email.
Social Media
My immediate priority is Facebook and Instagram. You’ll plan the monthly content calendar, design on-brand creatives, write conversion-minded captions, schedule through Meta Business Suite, and run split-tested Lead Ads. Clear weekly reports on CPL and lead volume will show progress.
SEO
While social drives discovery, I also want organic traffic compounding in the background. Expect to perform an on-site audit, fix critical technical issues, craft keyword-driven blog content, and build a modest backlink outreach program. I’m tracking movement in Search Console and Ahrefs, so rankings, clicks, and impressions must trend up.
Email Marketing
Leads captured from ads and site forms need nurturing. Map a three-part welcome sequence plus two monthly newsletters. I currently use Mailchimp, but I’m open to your preferred ESP if migration is minimal. Key metrics: open rate, click-through, and eventual conversion.
Deliverables
• 30 days of Facebook & Instagram content with scheduling completed
• Two A/B-tested Meta Lead Ad sets and performance report
• SEO audit document with implemented fixes and three optimized blog posts
• Automated email welcome flow and first two newsletters drafted and loaded
Acceptance criteria: lead cost at or below our historic average, at least five priority keywords moving into Google’s top-20 within six weeks, and email open rates above 25%.
If your toolkit includes Meta Ads Manager, Canva/Adobe, Google Analytics 4, and Mailchimp (or similar), and you’re comfortable owning weekly performance updates, let’s talk timing and next steps.
Social Media
My immediate priority is Facebook and Instagram. You’ll plan the monthly content calendar, design on-brand creatives, write conversion-minded captions, schedule through Meta Business Suite, and run split-tested Lead Ads. Clear weekly reports on CPL and lead volume will show progress.
SEO
While social drives discovery, I also want organic traffic compounding in the background. Expect to perform an on-site audit, fix critical technical issues, craft keyword-driven blog content, and build a modest backlink outreach program. I’m tracking movement in Search Console and Ahrefs, so rankings, clicks, and impressions must trend up.
Email Marketing
Leads captured from ads and site forms need nurturing. Map a three-part welcome sequence plus two monthly newsletters. I currently use Mailchimp, but I’m open to your preferred ESP if migration is minimal. Key metrics: open rate, click-through, and eventual conversion.
Deliverables
• 30 days of Facebook & Instagram content with scheduling completed
• Two A/B-tested Meta Lead Ad sets and performance report
• SEO audit document with implemented fixes and three optimized blog posts
• Automated email welcome flow and first two newsletters drafted and loaded
Acceptance criteria: lead cost at or below our historic average, at least five priority keywords moving into Google’s top-20 within six weeks, and email open rates above 25%.
If your toolkit includes Meta Ads Manager, Canva/Adobe, Google Analytics 4, and Mailchimp (or similar), and you’re comfortable owning weekly performance updates, let’s talk timing and next steps.