Lead-Gen Social Media Advertising Campaign

I need an experienced digital marketer to drive a steady flow of qualified leads through paid campaigns on the major social platforms. My priority is performance-focused social media advertising rather than a broader mix like email or PPC, so every aspect of this engagement should be tuned for conversion: razor-sharp audience segmentation, compelling ad creatives, tight budget control, and crystal-clear tracking.

Here’s what I’d like delivered:
• A channel strategy outlining which social networks, ad formats, and targeting options will hit my ideal buyer personas
• Creative assets (copy, images, video snippets) built around the strategy
• Campaign setup in the chosen ad managers, including pixel/event tracking and conversion goals
• Ongoing optimisation for cost-per-lead, with weekly performance reports that highlight wins, losses, and next steps

Acceptance criteria:
• Campaign live within 10 days of project start
• Minimum of 30 qualified leads in the first month at a cost per lead we agree on during kickoff
• Transparent access to all ad accounts and analytics dashboards

If you thrive on data-driven experimentation and can show a track record of turning ad spend into real prospects, let’s make this happen.