B2C Lead-Gen Marketing Campaign

I’m looking for focused support to run a digital campaign whose sole purpose is to capture qualified B2C leads. I already have a clear picture of my ideal customer profile and a landing page in place; what I need now is the strategic setup, execution, and optimisation of the right channels so traffic turns into real prospects I can nurture.

My priority is performance: I want a data-driven approach that quickly shows what’s working and where budget should shift. You’re free to recommend the exact mix of social platforms, email sequences, or search ads—as long as each tactic can be tracked against cost-per-lead and conversion rate.

Deliverables
• Channel strategy with projected CPL targets
• Campaign build-out (creative, copy, tracking tags)
• Weekly performance report with actionable tweaks
• Final wrap-up deck summarising results and next-step recommendations

I’ll provide brand guidelines, existing creative assets, and access to analytics once we start. Let me know what KPIs you would add, any tools you prefer (Meta Ads Manager, Google Ads, Klaviyo, HubSpot, etc.), and the timeline you’d need to get the first iteration live.