Lead-Focused Digital Marketing Strategy
Budget: ₹1,500 – ₹12,500 INR
I want an experienced digital marketing manager to take full ownership of lead generation. The brief is simple: everything you do should move the needle on qualified leads, not vanity metrics.
The core channels are already chosen—social media, email marketing, and search engine marketing. On the social side, Facebook and Instagram are essential, and I also want to leverage Google’s properties for extra reach. You’re welcome to propose additional platforms once those are performing.
What I need from you:
• A full-funnel strategy that links creative, targeting, and budget to monthly lead targets
• Campaign setup and optimisation across Facebook/Instagram Ads Manager, Google Ads, and our email service provider
• Engaging email drips and list-building tactics that complement paid traffic
• Continuous performance tracking, clear reporting, and rapid iteration to keep cost-per-lead on target
Key success metrics will be number of qualified leads, CPL, and channel-specific conversion rates. Please include relevant case studies and note which tools (Meta Ads Manager, Google Ads, HubSpot, Mailchimp, etc.) you prefer. I’m ready to begin as soon as we finalise the plan.
The core channels are already chosen—social media, email marketing, and search engine marketing. On the social side, Facebook and Instagram are essential, and I also want to leverage Google’s properties for extra reach. You’re welcome to propose additional platforms once those are performing.
What I need from you:
• A full-funnel strategy that links creative, targeting, and budget to monthly lead targets
• Campaign setup and optimisation across Facebook/Instagram Ads Manager, Google Ads, and our email service provider
• Engaging email drips and list-building tactics that complement paid traffic
• Continuous performance tracking, clear reporting, and rapid iteration to keep cost-per-lead on target
Key success metrics will be number of qualified leads, CPL, and channel-specific conversion rates. Please include relevant case studies and note which tools (Meta Ads Manager, Google Ads, HubSpot, Mailchimp, etc.) you prefer. I’m ready to begin as soon as we finalise the plan.