Lead-Focused Digital Marketer Needed
Budget: ₹1,500 – ₹12,500 INR
The assignment is to set up and continuously optimise an integrated lead-generation engine for our company. The core objective is simple: bring in a steady flow of qualified enquiries that convert into real business.
Work begins with a concise strategy that maps out how social media, email marketing, and search-engine campaigns will work together. Social channels should spark interest and conversation, targeted email sequences will nurture that interest, and tightly-managed SEM ads will capture high-intent prospects right when they search.
Both B2B decision-makers and individual consumers are in scope, so messaging must flex between professional value propositions and buyer-centric benefits without losing brand consistency. Performance data will guide every tweak, making A/B testing, audience segmentation, and clear funnel tracking essential.
Deliverables
• Channel-specific campaign plan with timelines
• Creative assets or briefs ready for design (copy, hooks, CTAs)
• Initial and ongoing ad/account setup across chosen platforms
• Weekly KPI snapshot covering lead volume, cost per lead, and conversion quality
• End-of-month report highlighting insights and next-step optimisations
Acceptance criteria: campaigns must be live across all three channels, tracking pixels and tags verified, and the first qualified leads recorded within the agreed launch window.
All assets and analytics will remain fully accessible to our in-house team so we can keep momentum once the project wraps.
Work begins with a concise strategy that maps out how social media, email marketing, and search-engine campaigns will work together. Social channels should spark interest and conversation, targeted email sequences will nurture that interest, and tightly-managed SEM ads will capture high-intent prospects right when they search.
Both B2B decision-makers and individual consumers are in scope, so messaging must flex between professional value propositions and buyer-centric benefits without losing brand consistency. Performance data will guide every tweak, making A/B testing, audience segmentation, and clear funnel tracking essential.
Deliverables
• Channel-specific campaign plan with timelines
• Creative assets or briefs ready for design (copy, hooks, CTAs)
• Initial and ongoing ad/account setup across chosen platforms
• Weekly KPI snapshot covering lead volume, cost per lead, and conversion quality
• End-of-month report highlighting insights and next-step optimisations
Acceptance criteria: campaigns must be live across all three channels, tracking pixels and tags verified, and the first qualified leads recorded within the agreed launch window.
All assets and analytics will remain fully accessible to our in-house team so we can keep momentum once the project wraps.