Lead-Driven Motorcycle Marketplace Campaign
Budget: $8 – $15 AUD
I have an online marketplace dedicated to buying and selling motorcycles and my next milestone is a measurable spike in qualified leads that turn into paid listings and completed sales. The plan centres on three channels that have proved most promising for this niche:
• Social media – especially image-forward posts on Instagram and Facebook that highlight fresh listings, rider lifestyle shots and limited-time promotions.
• Search engines – a mix of Google Ads with clear call-to-action landing pages and on-page SEO tweaks so organic traffic grows alongside paid.
• Email – segmented, value-driven sequences that nurture prospects from first inquiry through to posting or purchasing a bike.
Supporting content (blog features, infographics, seller guides, etc.) rounds out the funnel and feeds each channel.
What success looks like: conversion-optimised creative for every platform, tracking built with UTM tags and pixels, weekly performance dashboards, and a steady rise in both lead volume and close rate. All copy, imagery, ad sets and automation assets are part of the final hand-off so I can continue scaling once the initial campaign proves itself.
• Social media – especially image-forward posts on Instagram and Facebook that highlight fresh listings, rider lifestyle shots and limited-time promotions.
• Search engines – a mix of Google Ads with clear call-to-action landing pages and on-page SEO tweaks so organic traffic grows alongside paid.
• Email – segmented, value-driven sequences that nurture prospects from first inquiry through to posting or purchasing a bike.
Supporting content (blog features, infographics, seller guides, etc.) rounds out the funnel and feeds each channel.
What success looks like: conversion-optimised creative for every platform, tracking built with UTM tags and pixels, weekly performance dashboards, and a steady rise in both lead volume and close rate. All copy, imagery, ad sets and automation assets are part of the final hand-off so I can continue scaling once the initial campaign proves itself.