Lead-Driven Digital Marketing Campaign
Budget: $250 – $750 USD
I’m gearing up to run a lead-generation campaign that blends social media and email marketing to reach both our B2B partners and our B2C customers. The end goal is simple: a steady stream of qualified leads that sales can close with confidence.
Here’s how I picture the workflow:
• Start with a concise strategy roadmap that outlines buyer personas for both business and consumer segments, channel priorities, and a 90-day timeline.
• Build out a content calendar for Facebook, LinkedIn, Instagram, and any other social platforms you feel will convert well, plus craft segmented email sequences that nurture prospects from first touch through to hand-off.
• Set up tracking—UTM tags, pixel events, and CRM integrations—so every click, open, and form fill is captured and attributed.
• Launch, monitor, and optimise weekly, providing clear performance snapshots (CPL, conversion rate, list growth, and top-performing creatives).
Acceptance criteria: I’ll consider the project a success when lead volume and quality meet the targets laid out in the strategy document, and reporting shows clear ROI from both social and email channels.
If you have a proven record of turning targeted content, smart automation, and data-driven tweaks into real leads, let’s get started.
Here’s how I picture the workflow:
• Start with a concise strategy roadmap that outlines buyer personas for both business and consumer segments, channel priorities, and a 90-day timeline.
• Build out a content calendar for Facebook, LinkedIn, Instagram, and any other social platforms you feel will convert well, plus craft segmented email sequences that nurture prospects from first touch through to hand-off.
• Set up tracking—UTM tags, pixel events, and CRM integrations—so every click, open, and form fill is captured and attributed.
• Launch, monitor, and optimise weekly, providing clear performance snapshots (CPL, conversion rate, list growth, and top-performing creatives).
Acceptance criteria: I’ll consider the project a success when lead volume and quality meet the targets laid out in the strategy document, and reporting shows clear ROI from both social and email channels.
If you have a proven record of turning targeted content, smart automation, and data-driven tweaks into real leads, let’s get started.