Lead-Driven Digital Ad Management
Budget: $250 – $750 USD
My goal is simple: turn targeted traffic on Facebook, Instagram, LinkedIn, and Google into a steady flow of qualified B2B and B2C leads. To get there, I need a digital marketer who can own the entire funnel—from strategy and creative through to optimisation and reporting—while keeping me in the loop with clear, timely communication.
Here is how I envision the engagement:
• Campaign setup & optimisation
– Build and manage paid campaigns in Facebook Ads Manager, Instagram, LinkedIn Campaign Manager, and Google Ads.
– Continually refine targeting, bids, and creative to lift conversion rates and lower CPAs.
• Compelling creative & content
– Craft thumb-stopping ad copy, visuals, and short-form video that align with our brand voice.
– Coordinate organic posts and paid promotions so they reinforce each other.
• Lead capture & nurturing
– Design conversion-focused landing pages or improve existing ones.
– Implement tracking with Google Analytics, Meta Pixel, and LinkedIn Insight Tag to attribute every lead correctly.
• Transparent performance reporting
– Provide weekly dashboards and a concise end-of-month report highlighting spend, impressions, clicks, CPL, and next-step recommendations.
– Flag wins and bottlenecks early so we can pivot fast.
Success for me means a measurable uptick in high-quality leads, delivered on schedule with no surprises. If you have a proven track record running multichannel campaigns and can back it up with data, I’d love to hear how you’d tackle this brief.
Here is how I envision the engagement:
• Campaign setup & optimisation
– Build and manage paid campaigns in Facebook Ads Manager, Instagram, LinkedIn Campaign Manager, and Google Ads.
– Continually refine targeting, bids, and creative to lift conversion rates and lower CPAs.
• Compelling creative & content
– Craft thumb-stopping ad copy, visuals, and short-form video that align with our brand voice.
– Coordinate organic posts and paid promotions so they reinforce each other.
• Lead capture & nurturing
– Design conversion-focused landing pages or improve existing ones.
– Implement tracking with Google Analytics, Meta Pixel, and LinkedIn Insight Tag to attribute every lead correctly.
• Transparent performance reporting
– Provide weekly dashboards and a concise end-of-month report highlighting spend, impressions, clicks, CPL, and next-step recommendations.
– Flag wins and bottlenecks early so we can pivot fast.
Success for me means a measurable uptick in high-quality leads, delivered on schedule with no surprises. If you have a proven track record running multichannel campaigns and can back it up with data, I’d love to hear how you’d tackle this brief.