Launch Online Course Marketing
Budget: $5,000 – $10,000 USD
My course videos, workbooks, and worksheets are all finished; now I need a results-driven marketer who can turn those assets into enrollments. I want a cohesive launch plan that combines social media marketing on Facebook, Instagram, and LinkedIn with solid SEO/content marketing so my audience can discover the program organically as well as through targeted campaigns.
Here’s what I’m picturing:
• A clear launch roadmap that spells out pre-launch, launch, and post-launch actions, timelines, and KPIs
• Setup or refinement of my Facebook, Instagram, and LinkedIn profiles, plus a content calendar with copy, creatives, and suggested posting schedule
• Recommendations—and, if agreed, implementation—of paid ads in Facebook Ads Manager, Instagram, and LinkedIn Campaign Manager, including audience targeting, pixel/tracking installation, and A/B testing plans
• An SEO/content strategy outlining the blog topics, pillar pages, and keywords we’ll target, along with guidance on on-page optimisation (Yoast or similar), backlink opportunities, and basic analytics tracking in Google Search Console & GA4
• Simple reporting dashboards so I can see traffic, leads, and enrollments at a glance
Success for me means the pieces are in place to start driving traffic immediately, the messaging is consistent across platforms, and I understand exactly how to keep the engine running once the launch window is over.
If you’ve successfully launched online courses before—especially in a similar niche—let’s talk. Please outline your approach, any relevant case studies, and the tools you prefer to use.
Here’s what I’m picturing:
• A clear launch roadmap that spells out pre-launch, launch, and post-launch actions, timelines, and KPIs
• Setup or refinement of my Facebook, Instagram, and LinkedIn profiles, plus a content calendar with copy, creatives, and suggested posting schedule
• Recommendations—and, if agreed, implementation—of paid ads in Facebook Ads Manager, Instagram, and LinkedIn Campaign Manager, including audience targeting, pixel/tracking installation, and A/B testing plans
• An SEO/content strategy outlining the blog topics, pillar pages, and keywords we’ll target, along with guidance on on-page optimisation (Yoast or similar), backlink opportunities, and basic analytics tracking in Google Search Console & GA4
• Simple reporting dashboards so I can see traffic, leads, and enrollments at a glance
Success for me means the pieces are in place to start driving traffic immediately, the messaging is consistent across platforms, and I understand exactly how to keep the engine running once the launch window is over.
If you’ve successfully launched online courses before—especially in a similar niche—let’s talk. Please outline your approach, any relevant case studies, and the tools you prefer to use.