Launch Digital Marketing Campaign for SaaS Products -- 2
Budget: $5,000 – $10,000 USD
Digital Marketer Needed: Launch Campaign for AI Career Tech SaaS Solutions
Project Description
About Us:
Talendro is an AI-powered career services platform helping job seekers land interviews and jobs faster. We're launching two products:
Interview Coach (coach.talendro.com) — AI-powered mock interviews and real-time coaching, $79/month subscription
Resume Optimization (resume.talendro.com) — AI-driven resume analysis and optimization, $29-99/month tiers
Both products are fully developed and functional. We need a marketing partner to drive qualified traffic and convert trial users to paid subscribers.
What We're Looking For:
An experienced digital marketer or small agency to run a focused launch campaign. This is a prove-it-or-pivot test — we need conclusive data on whether paid acquisition works for these products, not a slow brand-building exercise.
Scope includes:
Paid advertising strategy and execution (LinkedIn Ads, Google Search, Meta — you recommend the mix)
Ad creative development (copy and basic graphics — we have brand guidelines)
Rapid A/B testing to find winning variants fast
Landing page conversion recommendations
Simple email nurture sequence (trial-to-paid conversion)
Clear, honest reporting with go/no-go recommendations
Success Metrics:
Cost per trial signup under $30
Trial-to-paid conversion rate of 12%+
Conclusive data on channel viability — what works, what doesn't, and why
If paid acquisition pencils out, there's ongoing work. If not, we pivot with clean data and lessons learned.
Requirements:
Proven experience with B2C SaaS, career tech, HR tech, or job seeker audiences
Fast executor who can launch and iterate quickly
Strong copywriting skills for job seeker audience
Data-driven with honest reporting — tell me what's not working, don't spin it
Responsive communication (24-48 hour turnaround)
Bonus points if you have:
LinkedIn Ads experience specifically
Background in recruiting, career coaching, or job search space
Case studies showing cost-per-trial under $30 for SaaS products
To Apply
Please include in your proposal:
One example of a SaaS or subscription launch campaign you ran — include the cost-per-acquisition you achieved and how long it took to reach conclusive results
Which channels you'd prioritize for job seekers and why
Your recommended timeline and approach to get us conclusive data
Your fee structure and what's included
How fast you can start
Generic proposals will be ignored. I want to understand how you think about fast-iteration, results-focused marketing.
About Working With Us:
I'm a solo founder with 30 years in recruiting and talent acquisition. I know this audience well. I'm looking for a partner who executes efficiently, reports honestly, and focuses on outcomes over activity. Results matter, not decks.
Project Description
About Us:
Talendro is an AI-powered career services platform helping job seekers land interviews and jobs faster. We're launching two products:
Interview Coach (coach.talendro.com) — AI-powered mock interviews and real-time coaching, $79/month subscription
Resume Optimization (resume.talendro.com) — AI-driven resume analysis and optimization, $29-99/month tiers
Both products are fully developed and functional. We need a marketing partner to drive qualified traffic and convert trial users to paid subscribers.
What We're Looking For:
An experienced digital marketer or small agency to run a focused launch campaign. This is a prove-it-or-pivot test — we need conclusive data on whether paid acquisition works for these products, not a slow brand-building exercise.
Scope includes:
Paid advertising strategy and execution (LinkedIn Ads, Google Search, Meta — you recommend the mix)
Ad creative development (copy and basic graphics — we have brand guidelines)
Rapid A/B testing to find winning variants fast
Landing page conversion recommendations
Simple email nurture sequence (trial-to-paid conversion)
Clear, honest reporting with go/no-go recommendations
Success Metrics:
Cost per trial signup under $30
Trial-to-paid conversion rate of 12%+
Conclusive data on channel viability — what works, what doesn't, and why
If paid acquisition pencils out, there's ongoing work. If not, we pivot with clean data and lessons learned.
Requirements:
Proven experience with B2C SaaS, career tech, HR tech, or job seeker audiences
Fast executor who can launch and iterate quickly
Strong copywriting skills for job seeker audience
Data-driven with honest reporting — tell me what's not working, don't spin it
Responsive communication (24-48 hour turnaround)
Bonus points if you have:
LinkedIn Ads experience specifically
Background in recruiting, career coaching, or job search space
Case studies showing cost-per-trial under $30 for SaaS products
To Apply
Please include in your proposal:
One example of a SaaS or subscription launch campaign you ran — include the cost-per-acquisition you achieved and how long it took to reach conclusive results
Which channels you'd prioritize for job seekers and why
Your recommended timeline and approach to get us conclusive data
Your fee structure and what's included
How fast you can start
Generic proposals will be ignored. I want to understand how you think about fast-iteration, results-focused marketing.
About Working With Us:
I'm a solo founder with 30 years in recruiting and talent acquisition. I know this audience well. I'm looking for a partner who executes efficiently, reports honestly, and focuses on outcomes over activity. Results matter, not decks.