Launch Campaign for New Digital Product
Budget: $15 – $25 USD
I am preparing to roll out a brand-new digital product and need a full marketing campaign built from the ground up. The product itself is ready; what I need now is a clear, data-driven strategy that will generate awareness, spark interest, and move prospects smoothly through the funnel to purchase.
Here is what I expect:
• A research-backed go-to-market plan that defines the ideal audience, core value proposition, and positioning.
• Channel strategy outlining how we will use social ads, Google Ads, organic social, email automation, and any complementary tactics you recommend.
• A 30-day content calendar complete with messaging themes, hooks, and CTAs that stay consistent across platforms.
• Sample ad copy, subject lines, and creative directions I can hand off to my designer.
• KPI framework with realistic benchmarks so I can track performance in Google Analytics and my email platform.
The entire campaign should be easy to execute, scalable, and written in plain language so my small team can pick it up immediately. If you have experience launching SaaS, apps, or other digital products, your insights will be especially valuable. Let’s create buzz and turn this product into a success story.
Here is what I expect:
• A research-backed go-to-market plan that defines the ideal audience, core value proposition, and positioning.
• Channel strategy outlining how we will use social ads, Google Ads, organic social, email automation, and any complementary tactics you recommend.
• A 30-day content calendar complete with messaging themes, hooks, and CTAs that stay consistent across platforms.
• Sample ad copy, subject lines, and creative directions I can hand off to my designer.
• KPI framework with realistic benchmarks so I can track performance in Google Analytics and my email platform.
The entire campaign should be easy to execute, scalable, and written in plain language so my small team can pick it up immediately. If you have experience launching SaaS, apps, or other digital products, your insights will be especially valuable. Let’s create buzz and turn this product into a success story.