competitor marketing Teardown & Action

I need a clear-headed breakdown of how JasonL Australia drives sales so I can apply (and improve on) the same tactics for my own office-furniture brand. The main goal is to pinpoint their marketing strategies—not just list what they do, but explain why it works and how I can outperform them.

Scope:
1. Identify JasonL’s main growth channels: Google Search Ads, Shopping, SEO, remarketing, social
2. Screenshot & document their Google Ads presence for these keywords:
3. office chairs australia, ergonomic chair, office desk, office workstation, office storage, office fitout
4. Provide SEO audit summary: top ranking pages, keyword gap, content themes, backlink sources
5. Website conversion analysis: category structure, product page structure, quote flow, trust elements
6. Provide a prioritized “what to copy” plan for an office furniture ecommerce brand in SEA expanding to AU scale

Deliverables (must be in Google Doc/Slides):
- 20–40 page report with screenshots
- Keyword list + estimated CPC ranges (if available)

Recommended campaign structure (Search/Shopping/PMax)
- 90-day roadmap

Tools preferred:
- SEMrush/Ahrefs, Similarweb, BuiltWith/Wappalyzer, Google Ads Transparency/preview tools, Screaming Frog

Success criteria:
Actionable plan + evidence screenshots (not generic advice)