International Migration Marketing Campaign

I need a data-driven campaign that places my migration-consulting firm in front of the right people, worldwide. The two core audiences are:

• Individuals actively looking for migration services
• Companies that move staff across borders and need relocation support

I want to reach them on three fronts—social media (organic and paid), well-segmented email newsletters, and search engines (SEO plus PPC). You’ll be expected to:

1. Audit our current online presence and any existing subscriber lists.
2. Build a detailed channel strategy for each platform, showing how messaging and creatives will differ between individuals and corporate decision-makers.
3. Set up, manage, and optimise campaigns, supplying copy, basic creative direction, and keyword plans along the way.
4. Establish clear performance metrics (CTR, lead quality, cost per lead) and make weekly adjustments based on data.
5. Deliver concise fortnightly reports so I can see what’s working in every market we target.

If you have experience promoting professional services in multiple countries—and can demonstrate solid results—let’s get this rolling.