International Marketing & Growth Specialist
Budget: $750 – $1,500 USD
# International Marketing & Growth Coordinator (Freelancer)
## Compensation
* Base Salary: $600 / month
* Performance Bonus: Based on overall performance and contribution to marketing results
---
## Role Overview
This role is responsible for supporting international marketing, channel management, and growth operations for global education programs.
The position focuses on driving student recruitment through multiple marketing channels and improving overall conversion performance.
Programs include:
* International internship and work experience programs
* Language learning and cultural exchange programs
* High school study abroad and academic exchange programs
* Short-term study and summer programs
* Gap year and long-term international experience programs
* Other global education-related programs
---
## Key Responsibilities
### 1. International Channel Management & Business Communication
Manage communication and coordination with a variety of international marketing and recruitment channels, including:
* International education and information platforms
* Career and professional development platforms
* Student communities and online networks
* Overseas educational organizations and institutions
* Other online and offline promotional channels
Responsibilities include:
* Updating and maintaining promotional content
* Communicating and negotiating marketing and advertising arrangements
* Managing campaign execution across channels
* Maintaining long-term partnerships and improving performance
---
### 2. Advertising & Campaign Coordination
* Support marketing and advertising campaign execution
* Coordinate campaign messaging and promotional materials
* Communicate with external partners and ensure smooth delivery
* Track campaign performance and suggest improvements
* Optimize promotional content based on results
---
### 3. SEO & Content Collaboration
* Work closely with SEO and content teams
* Support keyword strategy and content optimization
* Assist with landing page updates and improvements
* Provide feedback based on market and channel performance
---
### 4. Newsletter & Email Marketing Support
* Assist in writing and organizing newsletter content
* Support marketing campaign messaging
* Collect and structure user stories and case studies
* Help monitor email performance and engagement
---
### 5. Social Media & Agency Coordination
* Coordinate with external social media and content teams
* Provide marketing materials and campaign guidance
* Review video, image, and promotional content quality
* Ensure consistent execution across platforms
* Monitor publishing schedules and campaign delivery
---
### 6. Social Media Content Management
Manage or support content distribution across major social platforms, including:
* Global social media platforms
* Short-form video platforms
* Professional and career-oriented networks
Responsibilities include:
* Posting student stories and testimonials
* Sharing video-based experiences
* Updating promotional and branding content
* Managing visual and short-form content updates
---
### 7. Partnership & Channel Development
Support development of new international partnerships, including:
* Overseas educational institutions
* Student organizations and associations
* Career development and student service organizations
* Education consulting networks
* Other potential collaboration channels
---
### 8. New Channel Expansion
Continuously explore and develop new marketing and recruitment channels, such as:
* International education platforms
* Career and internship-related platforms
* Student forums and online communities
* Educational content networks
* Other potential acquisition channels
---
### 9. Data Tracking & Performance Analysis
Basic understanding of digital analytics is required, including:
* Website analytics tools (e.g., Google Analytics or similar)
* Traffic and conversion tracking principles
* Channel performance evaluation
* Basic marketing data interpretation
Responsibilities include:
* Tracking user behavior and traffic performance
* Analyzing channel effectiveness
* Providing basic optimization insights
* Supporting data-driven decision making
---
## Requirements
* Strong English communication skills (written and spoken)
* Proven experience in online marketing or digital growth roles
* Strong negotiation and communication skills
* Experience in international marketing or cross-border projects is a plus
* Familiarity with social media marketing and digital campaigns
* Basic understanding of analytics tools or marketing data
* Strong execution ability and responsibility
* Ability to work independently and deliver results
---
## Work Arrangement
* Remote freelance / part-time role
* Approximately 6–8 hours per day
* Long-term collaboration opportunity
* Base salary + performance-based bonus
## Compensation
* Base Salary: $600 / month
* Performance Bonus: Based on overall performance and contribution to marketing results
---
## Role Overview
This role is responsible for supporting international marketing, channel management, and growth operations for global education programs.
The position focuses on driving student recruitment through multiple marketing channels and improving overall conversion performance.
Programs include:
* International internship and work experience programs
* Language learning and cultural exchange programs
* High school study abroad and academic exchange programs
* Short-term study and summer programs
* Gap year and long-term international experience programs
* Other global education-related programs
---
## Key Responsibilities
### 1. International Channel Management & Business Communication
Manage communication and coordination with a variety of international marketing and recruitment channels, including:
* International education and information platforms
* Career and professional development platforms
* Student communities and online networks
* Overseas educational organizations and institutions
* Other online and offline promotional channels
Responsibilities include:
* Updating and maintaining promotional content
* Communicating and negotiating marketing and advertising arrangements
* Managing campaign execution across channels
* Maintaining long-term partnerships and improving performance
---
### 2. Advertising & Campaign Coordination
* Support marketing and advertising campaign execution
* Coordinate campaign messaging and promotional materials
* Communicate with external partners and ensure smooth delivery
* Track campaign performance and suggest improvements
* Optimize promotional content based on results
---
### 3. SEO & Content Collaboration
* Work closely with SEO and content teams
* Support keyword strategy and content optimization
* Assist with landing page updates and improvements
* Provide feedback based on market and channel performance
---
### 4. Newsletter & Email Marketing Support
* Assist in writing and organizing newsletter content
* Support marketing campaign messaging
* Collect and structure user stories and case studies
* Help monitor email performance and engagement
---
### 5. Social Media & Agency Coordination
* Coordinate with external social media and content teams
* Provide marketing materials and campaign guidance
* Review video, image, and promotional content quality
* Ensure consistent execution across platforms
* Monitor publishing schedules and campaign delivery
---
### 6. Social Media Content Management
Manage or support content distribution across major social platforms, including:
* Global social media platforms
* Short-form video platforms
* Professional and career-oriented networks
Responsibilities include:
* Posting student stories and testimonials
* Sharing video-based experiences
* Updating promotional and branding content
* Managing visual and short-form content updates
---
### 7. Partnership & Channel Development
Support development of new international partnerships, including:
* Overseas educational institutions
* Student organizations and associations
* Career development and student service organizations
* Education consulting networks
* Other potential collaboration channels
---
### 8. New Channel Expansion
Continuously explore and develop new marketing and recruitment channels, such as:
* International education platforms
* Career and internship-related platforms
* Student forums and online communities
* Educational content networks
* Other potential acquisition channels
---
### 9. Data Tracking & Performance Analysis
Basic understanding of digital analytics is required, including:
* Website analytics tools (e.g., Google Analytics or similar)
* Traffic and conversion tracking principles
* Channel performance evaluation
* Basic marketing data interpretation
Responsibilities include:
* Tracking user behavior and traffic performance
* Analyzing channel effectiveness
* Providing basic optimization insights
* Supporting data-driven decision making
---
## Requirements
* Strong English communication skills (written and spoken)
* Proven experience in online marketing or digital growth roles
* Strong negotiation and communication skills
* Experience in international marketing or cross-border projects is a plus
* Familiarity with social media marketing and digital campaigns
* Basic understanding of analytics tools or marketing data
* Strong execution ability and responsibility
* Ability to work independently and deliver results
---
## Work Arrangement
* Remote freelance / part-time role
* Approximately 6–8 hours per day
* Long-term collaboration opportunity
* Base salary + performance-based bonus