Intermediate Digital Marketing Strategy Training Content

I require comprehensive training materials for a two-hour session focussed on "Innovative Digital Marketing Strategies." The content should be aimed at an intermediate level of understanding, allowing for a deeper discussion of these strategies. The key areas to cover include:

- Leveraging the latest trends in social media.
- Implementing AI and machine learning in marketing campaigns.
- Personalization and data-driven approaches.

Please incorporate relevant industry examples and case studies to help illustrate these strategies in real-world scenarios. These case studies should not only demonstrate how these strategies are employed, but also their impact on the business operations and their contribution to communication with consumers.

The ideal freelancer for this task should have significant experience in digital marketing and instructional design. They should be adept at breaking down complex concepts into understandable content and comfortable with researching and assimilating case studies into the training materials. A background in SEO, SEM, social media, and email marketing is a must for the success of this project.