Integrated SEO & SEM Lead Engine
Budget: $30 – $250 AUD
Position Overview
The Digital Marketing Sales Lead Generation & Appointment Booking Manager is responsible for generating qualified leads, nurturing prospects, and booking sales appointments for SEO, SEM, and digital marketing services.
The role requires strong experience in B2B outreach, pipeline management, CRM usage, and digital marketing knowledge, especially around SEO/SEM service offerings.
Key Responsibilities
Lead Generation — Identify, research, and qualify potential clients needing SEO, SEM, PPC, and digital marketing services.
Outbound Prospecting — Execute cold email, LinkedIn outreach, and follow‑up sequences to generate interest.
Appointment Booking — Schedule qualified sales meetings for the internal sales or strategy team.
CRM Management — Maintain accurate records of leads, conversations, and pipeline stages.
Campaign Optimization — Test messaging, refine targeting, and improve conversion rates.
SEO/SEM Sales Qualification — Assess prospect needs, budget, timeline, and readiness for SEO/SEM services.
Reporting — Provide weekly reports on lead volume, conversion rates, and appointment outcomes.
Collaboration — Work with marketing and sales teams to refine ICPs, messaging, and funnels.
Required Skills & Experience
Proven experience in digital marketing sales, SEO/SEM lead generation, or appointment setting.
Strong understanding of SEO, Google Ads, PPC funnels, and digital marketing terminology.
Experience with CRM tools (HubSpot, GoHighLevel, Zoho, Pipedrive, etc.).
Excellent written and verbal communication skills.
Ability to hit KPIs consistently and manage a predictable pipeline.
Experience with automation tools (Apollo, Lemlist, Instantly, LinkedIn Sales Navigator, etc.) is a plus.
Key Performance Indicators (KPIs)
These KPIs ensure clarity and accountability from day one.
Qualified Leads per Week — 20–50 depending on campaign and niche.
Appointments Booked — 8–15 qualified meetings per week.
Lead-to-Appointment Conversion Rate — Target 20–35%.
Show-Up Rate — Minimum 70% attendance.
Pipeline Accuracy — CRM updated daily with 95% accuracy.
Response Time — All inbound/outbound replies handled within 12 hours.
Cost per Qualified Lead — Maintain within agreed budget thresholds.
Message Sequence Performance — Track open, reply, and booking rates.
Deliverables
Daily outreach activity logs
Weekly KPI report
Updated CRM pipeline
Monthly insights on lead quality, messaging performance, and targeting improvements
Ideal Candidate Profile
Self‑driven, KPI‑focused, and comfortable working independently
Strong understanding of digital marketing buyer psychology
Experience selling SEO/SEM services specifically
Analytical mindset with ability to optimize outreach sequences
Comfortable with high‑volume outreach and follow‑ups
Why Work With Us
Long‑term opportunity for the right performer
Performance bonuses for exceeding KPIs
Flexible working hours
Clear expectations and structured workflows
The Digital Marketing Sales Lead Generation & Appointment Booking Manager is responsible for generating qualified leads, nurturing prospects, and booking sales appointments for SEO, SEM, and digital marketing services.
The role requires strong experience in B2B outreach, pipeline management, CRM usage, and digital marketing knowledge, especially around SEO/SEM service offerings.
Key Responsibilities
Lead Generation — Identify, research, and qualify potential clients needing SEO, SEM, PPC, and digital marketing services.
Outbound Prospecting — Execute cold email, LinkedIn outreach, and follow‑up sequences to generate interest.
Appointment Booking — Schedule qualified sales meetings for the internal sales or strategy team.
CRM Management — Maintain accurate records of leads, conversations, and pipeline stages.
Campaign Optimization — Test messaging, refine targeting, and improve conversion rates.
SEO/SEM Sales Qualification — Assess prospect needs, budget, timeline, and readiness for SEO/SEM services.
Reporting — Provide weekly reports on lead volume, conversion rates, and appointment outcomes.
Collaboration — Work with marketing and sales teams to refine ICPs, messaging, and funnels.
Required Skills & Experience
Proven experience in digital marketing sales, SEO/SEM lead generation, or appointment setting.
Strong understanding of SEO, Google Ads, PPC funnels, and digital marketing terminology.
Experience with CRM tools (HubSpot, GoHighLevel, Zoho, Pipedrive, etc.).
Excellent written and verbal communication skills.
Ability to hit KPIs consistently and manage a predictable pipeline.
Experience with automation tools (Apollo, Lemlist, Instantly, LinkedIn Sales Navigator, etc.) is a plus.
Key Performance Indicators (KPIs)
These KPIs ensure clarity and accountability from day one.
Qualified Leads per Week — 20–50 depending on campaign and niche.
Appointments Booked — 8–15 qualified meetings per week.
Lead-to-Appointment Conversion Rate — Target 20–35%.
Show-Up Rate — Minimum 70% attendance.
Pipeline Accuracy — CRM updated daily with 95% accuracy.
Response Time — All inbound/outbound replies handled within 12 hours.
Cost per Qualified Lead — Maintain within agreed budget thresholds.
Message Sequence Performance — Track open, reply, and booking rates.
Deliverables
Daily outreach activity logs
Weekly KPI report
Updated CRM pipeline
Monthly insights on lead quality, messaging performance, and targeting improvements
Ideal Candidate Profile
Self‑driven, KPI‑focused, and comfortable working independently
Strong understanding of digital marketing buyer psychology
Experience selling SEO/SEM services specifically
Analytical mindset with ability to optimize outreach sequences
Comfortable with high‑volume outreach and follow‑ups
Why Work With Us
Long‑term opportunity for the right performer
Performance bonuses for exceeding KPIs
Flexible working hours
Clear expectations and structured workflows
Related categories:
SEO
Zoho
Digital Marketing
Content Marketing
Appointment Setting
Automation
Apollo
Google Ads
Pipedrive
GoHighLevel