Integrated Digital Marketing Specialist

Job Roles & Responsibilities 1. Content Creation: Create & manage digital
content for various platforms, i.e. social media,
website, podcasts, brand awareness etc
2. Digital Marketing: Design & execute digital
media campaigns and advertisement. Manage and
optimize Google Ads, Meta Ads (Facebook &
Instagram), and other paid campaigns.
3. Social Media: Monitor, update & post on social
media with a proficiency in LinkedIn.
4. SEO & Website: Conduct keyword research, apply
on-page SEO strategies, track website performance,
and coordinate with developers to improve search
rankings and website updates.
5. Market Research: Conduct market research &
always updated on latest digital media trends.
6. Email Marketing & Lead Generation: Plan,
create, and execute email marketing campaigns,
including automation workflows, newsletters,
and promotional emails, to drive customer
engagement, lead generation, and conversions.

Skill Set • Specialization in handling SEO, Google ads, Social
media ads
• Excellent English written & copywriting skill
• Ability to work independently
• Strong negotiation skill & vendor management
• Proficiency in using analytic tools e.g. Google
analytics, Power BI or similar