Instagram Meta Ads Drive Furniture Sales
Budget: ₹1,500 – ₹12,500 INR
My online furniture store is ready to move past organic growth, and the next step is a focused Instagram-only Meta campaign built to convert browsers into buyers. The mission is simple: measurable sales growth, not just reach or vanity metrics.
To get there, I need a complete ads lifecycle—from audience research through creative production to daily optimisation—using the three formats that perform best for home-decor shoppers: Image, Video, and Carousel ads. Each creative should highlight our product quality, style variations, and limited-time offers while keeping the brand’s warm, modern aesthetic consistent.
Here’s how I picture the workflow:
• Strategy: map out the funnel, create custom and look-alike audiences, and set target KPIs (ROAS, CPA, cost-per-checkout).
• Creative & Copy: develop thumb-stopping images, 15-30 sec videos, and seamless carousels, including headlines, primary text, and calls-to-action.
• Build & Launch: configure campaigns and ad sets inside Meta Ads Manager, attach the pixel, set up events, and connect our catalogue for dynamic ads.
• Optimise: monitor results daily, test iterations, re-allocate budget toward winning audiences, and pause underperformers quickly.
• Report: submit concise weekly dashboards showing spend, conversions, and actionable insights.
Acceptance criteria
1. Campaign goes live within seven days of asset hand-off.
2. First-week data verifies pixel fires and standard events (ViewContent, AddToCart, Purchase).
3. Weekly reports demonstrate improvement against the agreed KPIs.
All our product photos, lifestyle footage, and brand guidelines are ready to share immediately. If anything else is required—additional shots, discount codes, or landing page tweaks—just flag it so we can keep the launch on schedule.
To get there, I need a complete ads lifecycle—from audience research through creative production to daily optimisation—using the three formats that perform best for home-decor shoppers: Image, Video, and Carousel ads. Each creative should highlight our product quality, style variations, and limited-time offers while keeping the brand’s warm, modern aesthetic consistent.
Here’s how I picture the workflow:
• Strategy: map out the funnel, create custom and look-alike audiences, and set target KPIs (ROAS, CPA, cost-per-checkout).
• Creative & Copy: develop thumb-stopping images, 15-30 sec videos, and seamless carousels, including headlines, primary text, and calls-to-action.
• Build & Launch: configure campaigns and ad sets inside Meta Ads Manager, attach the pixel, set up events, and connect our catalogue for dynamic ads.
• Optimise: monitor results daily, test iterations, re-allocate budget toward winning audiences, and pause underperformers quickly.
• Report: submit concise weekly dashboards showing spend, conversions, and actionable insights.
Acceptance criteria
1. Campaign goes live within seven days of asset hand-off.
2. First-week data verifies pixel fires and standard events (ViewContent, AddToCart, Purchase).
3. Weekly reports demonstrate improvement against the agreed KPIs.
All our product photos, lifestyle footage, and brand guidelines are ready to share immediately. If anything else is required—additional shots, discount codes, or landing page tweaks—just flag it so we can keep the launch on schedule.