Instagram Lead-Gen Ads Campaign

Job ID: 40168724

Budget: $30 – $250 AUD

I want to roll out a results-oriented Instagram campaign that turns scrollers into customers. My priority is clear: measurable leads and sales from adults aged 25–40. You’ll take the reins on the entire funnel—strategy, creative, launch, optimisation, and reporting—inside Meta Ads Manager.

Here’s what success looks like for me:
• A data-driven media plan that identifies the best placements, bid strategy, and conversion objectives for this age bracket.
• Thumb-stopping visuals and concise copy that fit seamlessly into Reels, Stories, and Feed.
• Proper pixel/event setup so every add-to-cart, form fill, or purchase is tracked.
• Ongoing A/B tests to lower cost-per-lead while scaling spend once the numbers prove out.
• Weekly reports highlighting key metrics (CPA, ROAS, CTR) and the actions you’ll take to improve them.

You’ll have creative assets and basic brand guidelines from me on day one; everything else—campaign build, optimisation loops, and end-of-month performance wrap-up—comes from you. If you’re ready to drive tangible revenue on Instagram, let’s get started.