Instagram & Facebook Lead Ads
Budget: £750 – £1,500 GBP
I want to roll out a paid social campaign on both Instagram and Facebook with one clear objective: drive qualified leads through instant form submissions. I’ll supply brand guidelines and any existing assets; everything else—campaign structure, copy, creative, and tracking—needs to be built from the ground up.
Here’s what I need from you:
• Set up a complete lead-generation campaign inside Meta Ads Manager, including audience research, ad set organisation, and placement optimisation.
• Design scroll-stopping static or video creatives and write concise copy that encourages users to open and complete the form.
• Build the on-platform lead form, map the fields correctly, and connect it to Meta Pixel / Conversions API so every submission registers as a conversion event.
• Implement reliable tracking that lets me see cost-per-lead and other key metrics at a glance.
• Launch, monitor, and fine-tune the ads during the first optimisation window, then hand over clear next-step recommendations.
Acceptance criteria: campaigns are live without errors, form submissions appear in Ads Manager as conversions, and a brief performance summary is delivered after the first week.
Here’s what I need from you:
• Set up a complete lead-generation campaign inside Meta Ads Manager, including audience research, ad set organisation, and placement optimisation.
• Design scroll-stopping static or video creatives and write concise copy that encourages users to open and complete the form.
• Build the on-platform lead form, map the fields correctly, and connect it to Meta Pixel / Conversions API so every submission registers as a conversion event.
• Implement reliable tracking that lets me see cost-per-lead and other key metrics at a glance.
• Launch, monitor, and fine-tune the ads during the first optimisation window, then hand over clear next-step recommendations.
Acceptance criteria: campaigns are live without errors, form submissions appear in Ads Manager as conversions, and a brief performance summary is delivered after the first week.