Holistic Marketing Strategy & Execution

My goal is to launch a cohesive marketing push that blends brand messaging, SEO-friendly content, and on-site optimisation into one streamlined effort aimed at a broad, non-niche audience. The work begins with a data-backed strategic roadmap—channel selection, campaign themes, content pillars, and KPIs—so every subsequent task stays aligned.

Once the roadmap is approved, I will need end-to-end execution: setting up or refining the website for fast load times and clean on-page SEO, creating engaging copy and visuals that translate well across social platforms and email, and configuring tracking through Google Analytics, Search Console, and relevant ad dashboards. I’m open to your recommendations on which marketing channels to prioritise first; the only fixed point is that nothing should exclude a general audience.

Deliverables:
• Written strategy document with timeline, KPIs, and channel plan
• Optimised website pages (or page templates) ready to publish
• Content calendar with post/email outlines for at least one month
• Live campaign assets uploaded and scheduled
• Performance report template with the metrics we agree on

Acceptance criteria will be simple: pages must pass Core Web Vitals, content must score as “green” in Yoast or equivalent, and initial analytics configuration must show real-time data flowing correctly. If you can combine strategic thinking with hands-on execution across WordPress (or similar CMS), Google Analytics, Meta Business Suite, and email tools like Mailchimp or Klaviyo, let’s get started.