Holiday companies Social media Manager
Budget: ₹37,500 – ₹75,000 INR
I run a travel company dedicated to unforgettable adventure trips and I’m preparing a fresh push across Facebook, Instagram, and Google. The single aim is brand awareness: reaching new explorers who have never heard of us and imprinting the name in their minds long before they plan a getaway.
Here’s the workflow I have in mind:
• Strategy & Setup
– Map out the funnel, audiences, and creatives for Meta Ads Manager and Google Ads (Search, Display, Performance Max).
– Build the required pixels, GA4 events, and conversion tags so every brand-awareness metric—impressions, reach, video views, engaged sessions—lands in one real-time dashboard.
• Creative & Copy
– Produce thumb-stopping visuals and copy that highlight our core promise: safe, exciting, small-group adventures. Short-form video is a plus.
• Optimisation & Reporting
– Test, tweak, and scale campaigns weekly, balancing CPM against quality reach.
– Supply concise Monday reports that show spend, reach, frequency, and the creative winners.
Success is simple: steady CPM below industry average, rising ad recall lift (brand-awareness survey in Meta), and a clear uptick in new-user branded searches on Google.
Assets, brand guidelines, and past campaign data will be handed over on day one so you can hit the ground running.
Here’s the workflow I have in mind:
• Strategy & Setup
– Map out the funnel, audiences, and creatives for Meta Ads Manager and Google Ads (Search, Display, Performance Max).
– Build the required pixels, GA4 events, and conversion tags so every brand-awareness metric—impressions, reach, video views, engaged sessions—lands in one real-time dashboard.
• Creative & Copy
– Produce thumb-stopping visuals and copy that highlight our core promise: safe, exciting, small-group adventures. Short-form video is a plus.
• Optimisation & Reporting
– Test, tweak, and scale campaigns weekly, balancing CPM against quality reach.
– Supply concise Monday reports that show spend, reach, frequency, and the creative winners.
Success is simple: steady CPM below industry average, rising ad recall lift (brand-awareness survey in Meta), and a clear uptick in new-user branded searches on Google.
Assets, brand guidelines, and past campaign data will be handed over on day one so you can hit the ground running.