Hiring Performance Marketing Agency – Meta & TikTok Ads + Pixel/CAPI Setup (DevenirProf.ch) -- 2
Budget: $250 – $750 USD
**Project Overview**
DevenirProf.ch is a growing Swiss platform helping new tutors earn 20–80 CHF/h by teaching their preferred subjects. We are now seeking a **specialized performance marketing agency** to manage our paid acquisition and implement robust tracking systems.
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## **What We Need**
### **1. Paid Advertising Management**
* Full setup and management of **Meta Ads (Facebook/Instagram)** and **TikTok Ads**.
* Creation of high-performance campaigns focused on **tutor acquisition**.
* Complete funnel optimization: audience testing, creatives guidance, A/B testing, retargeting.
* Weekly performance monitoring and reporting.
### **2. Tracking & Data Infrastructure**
* Installation and configuration of:
* **Meta Pixel**
* **Meta CAPI (Conversions API)**
* **TikTok Pixel / Events API**
* Server-side tracking recommended (Cloudflare/Next.js).
* Verification that all events (PageView, Lead/Form Submission, Button Clicks, etc.) are firing correctly.
### **3. Conversion Optimization**
* Audit of landing page (DevenirProf.ch) and recommendation of improvements to increase form submissions.
* Setup of custom audiences, lookalikes, and retargeting pools.
---
## **Requirements**
* Proven experience managing **Meta and TikTok ads** with strong acquisition results.
* Demonstrated expertise in **Pixel & CAPI implementation** (client + server-side).
* Understanding of **lead generation funnels**.
* Clear communication and transparency on budget allocation, campaign structure and KPIs.
* Ability to start immediately.
---
## **Deliverables**
* Fully operational ad accounts with active, optimized campaigns.
* Tracking infrastructure with verified event firing.
* Weekly performance report (CPC, CTR, CPM, CPL, CAC).
* Recommendations to scale successful campaigns.
---
## **Budget**
Open to proposals. Please include:
* Your monthly fee
* Estimated ad spend needed for initial testing
* Case studies or examples of similar work
---
## **How to Apply**
Please send:
1. A brief introduction of your agency
2. Examples of results with similar lead-generation clients
3. Details on your technical approach to Pixel/CAPI setup
4. Your proposed monthly management fee
DevenirProf.ch is a growing Swiss platform helping new tutors earn 20–80 CHF/h by teaching their preferred subjects. We are now seeking a **specialized performance marketing agency** to manage our paid acquisition and implement robust tracking systems.
---
## **What We Need**
### **1. Paid Advertising Management**
* Full setup and management of **Meta Ads (Facebook/Instagram)** and **TikTok Ads**.
* Creation of high-performance campaigns focused on **tutor acquisition**.
* Complete funnel optimization: audience testing, creatives guidance, A/B testing, retargeting.
* Weekly performance monitoring and reporting.
### **2. Tracking & Data Infrastructure**
* Installation and configuration of:
* **Meta Pixel**
* **Meta CAPI (Conversions API)**
* **TikTok Pixel / Events API**
* Server-side tracking recommended (Cloudflare/Next.js).
* Verification that all events (PageView, Lead/Form Submission, Button Clicks, etc.) are firing correctly.
### **3. Conversion Optimization**
* Audit of landing page (DevenirProf.ch) and recommendation of improvements to increase form submissions.
* Setup of custom audiences, lookalikes, and retargeting pools.
---
## **Requirements**
* Proven experience managing **Meta and TikTok ads** with strong acquisition results.
* Demonstrated expertise in **Pixel & CAPI implementation** (client + server-side).
* Understanding of **lead generation funnels**.
* Clear communication and transparency on budget allocation, campaign structure and KPIs.
* Ability to start immediately.
---
## **Deliverables**
* Fully operational ad accounts with active, optimized campaigns.
* Tracking infrastructure with verified event firing.
* Weekly performance report (CPC, CTR, CPM, CPL, CAC).
* Recommendations to scale successful campaigns.
---
## **Budget**
Open to proposals. Please include:
* Your monthly fee
* Estimated ad spend needed for initial testing
* Case studies or examples of similar work
---
## **How to Apply**
Please send:
1. A brief introduction of your agency
2. Examples of results with similar lead-generation clients
3. Details on your technical approach to Pixel/CAPI setup
4. Your proposed monthly management fee