Hiring Digital Marketing & SEO Specialist for an IT startup
Budget: ₹600 – ₹1,500 INR
1. Strategic Planning & Market Intelligence
Conduct in-depth keyword research and content gap analysis to develop a robust SEO and content strategy that drives organic visibility.
Create localized content roadmaps for both English-speaking audiences and regional/foreign markets, ensuring cultural relevance and linguistic accuracy.
Perform competitive analysis to identify market trends, audience pain points, and opportunities for differentiation across all digital channels.
Define customer personas and map out the full-funnel user journey from awareness to conversion.
2. Search Engine & AI Optimization (SEO + GEO)
Execute comprehensive on-page and off-page SEO strategies tailored specifically for Google's core algorithms.
Optimize content and structured data for AI-driven search platforms (e.g., Search Generative Experience - SGE, Perplexity, and ChatGPT) to ensure brand visibility in zero-click and conver>
Manage technical SEO audits using tools like Google Search Console and Semrush to fix crawl errors, improve Core Web Vitals, and enhance site architecture.
3. Paid Media & Performance Marketing (ROAS Focus)
Plan, launch, and manage highly profitable Google Ads (Search, Display, and PMax) and Meta Ads (Facebook/Instagram) campaigns.
Structure campaigns with a strict emphasis on ROAS (Return on Ad Spend) and high-quality lead generation, continuously scaling winning ad sets.
Implement advanced bidding strategies and audience layering to optimize for cost-per-acquisition (CPA).
4. Conversion Rate Optimization (CRO) & A/B Testing
Design and execute rigorous A/B and multivariate tests on landing pages, ad creatives, audience segments, and ad copy.
Analyze test data to systematically reduce customer acquisition costs (CAC) and improve conversion rates (CVR).
Optimize landing page UX/UI in collaboration with designers to ensure seamless mobile and desktop experiences.
5. Social Media & Video Content Management
Oversee content calendars and community management for Instagram, LinkedIn, and YouTube.
Develop and produce high-engagement short-form video campaigns (e.g., Reels, Shorts, and TikToks) designed to increase brand awareness and audience retention.
Implement platform-specific growth hacks (e.g., LinkedIn thought leadership, Instagram shopping, and YouTube SEO) to maximize organic reach.
6. Marketing Automation & CRM Workflows
Architect and set up WhatsApp Business automation flows for lead qualification, order confirmations, and customer support ticketing.
Design lead nurturing sequences and customer retention workflows (email/SMS/WhatsApp drip campaigns) to increase LTV (Lifetime Value) and reduce churn.
Integrate automation triggers to move leads seamlessly from "cold" to "sales-qualified" based on behavioral data.
7. Analytics, Reporting & Tool Mastery
Build custom dashboards in GA4 (Google Analytics 4) and HubSpot to track KPIs, attribution models, and multi-channel funnels.
Utilize Semrush for rank tracking, backlink analysis, and competitor intelligence.
Leverage Canva for rapid creative testing and asset production, ensuring brand consistency across all ad variations.
Deliver weekly and monthly performance reports with actionable insights, moving beyond "vanity metrics" to focus on business impact.
Summary of Tools Proficiency:
Analytics: GA4, Google Search Console, Semrush
Ads: Google Ads Manager, Meta Business Suite
Content/Creative: Canva, YouTube Studio
CRM/Automation: HubSpot, WhatsApp Business API, Email Marketing Platforms (e.g., Mailchimp/Klaviyo)
Conduct in-depth keyword research and content gap analysis to develop a robust SEO and content strategy that drives organic visibility.
Create localized content roadmaps for both English-speaking audiences and regional/foreign markets, ensuring cultural relevance and linguistic accuracy.
Perform competitive analysis to identify market trends, audience pain points, and opportunities for differentiation across all digital channels.
Define customer personas and map out the full-funnel user journey from awareness to conversion.
2. Search Engine & AI Optimization (SEO + GEO)
Execute comprehensive on-page and off-page SEO strategies tailored specifically for Google's core algorithms.
Optimize content and structured data for AI-driven search platforms (e.g., Search Generative Experience - SGE, Perplexity, and ChatGPT) to ensure brand visibility in zero-click and conver>
Manage technical SEO audits using tools like Google Search Console and Semrush to fix crawl errors, improve Core Web Vitals, and enhance site architecture.
3. Paid Media & Performance Marketing (ROAS Focus)
Plan, launch, and manage highly profitable Google Ads (Search, Display, and PMax) and Meta Ads (Facebook/Instagram) campaigns.
Structure campaigns with a strict emphasis on ROAS (Return on Ad Spend) and high-quality lead generation, continuously scaling winning ad sets.
Implement advanced bidding strategies and audience layering to optimize for cost-per-acquisition (CPA).
4. Conversion Rate Optimization (CRO) & A/B Testing
Design and execute rigorous A/B and multivariate tests on landing pages, ad creatives, audience segments, and ad copy.
Analyze test data to systematically reduce customer acquisition costs (CAC) and improve conversion rates (CVR).
Optimize landing page UX/UI in collaboration with designers to ensure seamless mobile and desktop experiences.
5. Social Media & Video Content Management
Oversee content calendars and community management for Instagram, LinkedIn, and YouTube.
Develop and produce high-engagement short-form video campaigns (e.g., Reels, Shorts, and TikToks) designed to increase brand awareness and audience retention.
Implement platform-specific growth hacks (e.g., LinkedIn thought leadership, Instagram shopping, and YouTube SEO) to maximize organic reach.
6. Marketing Automation & CRM Workflows
Architect and set up WhatsApp Business automation flows for lead qualification, order confirmations, and customer support ticketing.
Design lead nurturing sequences and customer retention workflows (email/SMS/WhatsApp drip campaigns) to increase LTV (Lifetime Value) and reduce churn.
Integrate automation triggers to move leads seamlessly from "cold" to "sales-qualified" based on behavioral data.
7. Analytics, Reporting & Tool Mastery
Build custom dashboards in GA4 (Google Analytics 4) and HubSpot to track KPIs, attribution models, and multi-channel funnels.
Utilize Semrush for rank tracking, backlink analysis, and competitor intelligence.
Leverage Canva for rapid creative testing and asset production, ensuring brand consistency across all ad variations.
Deliver weekly and monthly performance reports with actionable insights, moving beyond "vanity metrics" to focus on business impact.
Summary of Tools Proficiency:
Analytics: GA4, Google Search Console, Semrush
Ads: Google Ads Manager, Meta Business Suite
Content/Creative: Canva, YouTube Studio
CRM/Automation: HubSpot, WhatsApp Business API, Email Marketing Platforms (e.g., Mailchimp/Klaviyo)