High-Ticket Meta Ads Funnel
Budget: $1,500 – $3,000 USD
About Novation
Novation is a full-stack growth company for agency owners, mentees, and people building their first or next online business. We are a sister company to Vertex Media — an AI and marketing agency for real estate professionals across the USA that has generated over $500,000 in verified revenue. We offer two flagship products: a done-for-you starter system and a full growth engine, both combining weekly founder mentorship, AI-powered appointment generation, and an all-in-one business dashboard. We already have paying clients from word of mouth. Now we scale with paid ads.
This is not a brand awareness role. This is not a testing role. We need one person who has already cracked this exact type of offer on Meta and can come in and execute from day one.
What You Will Be Doing
You will own the entire paid Meta campaign for Novation — strategy, creative direction, audience targeting, copy angle, funnel structure, and optimisation. The goal is simple: qualified appointments booked on our calendar from business owners, aspiring agency owners, people entering the online money space, and people already running an agency who want to scale. Our ticket price is $7,000. Our offer is real, our delivery is proven, and our guarantee is backed. We need the traffic to match.
You will build and manage cold and retargeting campaigns, direct creative production, test hooks and formats, and report on what matters — cost per booked call, show rate, and closed revenue. Nothing else.
You Are Exactly Right For This If
You have run Meta Ads for at least one of the following and can prove it with real numbers:
A high-ticket mentorship or coaching offer ($2,000 or above)
An online course or info product targeting entrepreneurs or business owners
A done-for-you agency service or SMMA offer
An AI tool, AI system, or SaaS product sold to business owners
An agency education programme or SMMA course
If your background is e-commerce, local services, dropshipping, or consumer products only — this role is not for you and we respectfully ask that you do not apply.
You understand that targeting business owners and agency-minded people on Meta is a completely different discipline from targeting consumers. You know what hooks land with this audience, what creative formats convert, and how to build a funnel where the conversion event is a booked call, not a checkout.
Non-Negotiables
You must be able to answer yes to every one of these before applying:
Have you run Meta campaigns where the primary goal was booked sales calls or appointments for a high-ticket offer?
Do you have a case study with real numbers — CPL, cost per booked call, or ROAS — from a mentorship, info, AI, or DFY offer?
Can you build and manage the creative direction yourself or through a locked-in creative partner without us needing to hire separately?
Are you comfortable with a performance-based pay structure tied to results?
Do you have at least one reference from a high-ticket client we can speak to directly?
Budget & Compensation
We are transparent upfront so no one wastes time on a call.
Ad spend is $2,000 to $2,500. This is a hard cap.
Media buyer fee is structured as follows. $500 paid upfront on strategy delivery and campaign launch. $500 paid once qualified appointments are actively being generated. A performance bonus of $200 to $500 is paid if a deal closes within the campaign period. This structure is non-negotiable. If it does not work for you, we respect that — please let us know and do not proceed to application.
What to Include in Your Application
Do not send a generic proposal. We will not read it. Send us exactly these four things and nothing else:
One — A case study or screenshot from a Meta campaign you ran for a mentorship, info, course, AI, or DFY offer. Must show CPL, cost per booked call, or revenue generated. Not CTR. Not reach.
Two — Your answer to this question in three to five sentences: What platform, creative format, and audience structure would you use in week one for a $7,000 offer targeting aspiring and existing agency owners?
Three — Confirmation that you have run campaigns on Meta for this type of offer and that our budget structure works for you.
Four — A reference. A name and contact for a previous high-ticket client whose campaign you ran. We will reach out.
Applications that do not include all four will not receive a response.
One Final Thing
We do not do discovery calls. We do deal calls. If your application is strong, we schedule a call to align on strategy and move. If you are the right person, you will know it from reading this post. If you are not sure, you are probably not the right person.
We are ready to move fast. So should you be.
Novation is a full-stack growth company for agency owners, mentees, and people building their first or next online business. We are a sister company to Vertex Media — an AI and marketing agency for real estate professionals across the USA that has generated over $500,000 in verified revenue. We offer two flagship products: a done-for-you starter system and a full growth engine, both combining weekly founder mentorship, AI-powered appointment generation, and an all-in-one business dashboard. We already have paying clients from word of mouth. Now we scale with paid ads.
This is not a brand awareness role. This is not a testing role. We need one person who has already cracked this exact type of offer on Meta and can come in and execute from day one.
What You Will Be Doing
You will own the entire paid Meta campaign for Novation — strategy, creative direction, audience targeting, copy angle, funnel structure, and optimisation. The goal is simple: qualified appointments booked on our calendar from business owners, aspiring agency owners, people entering the online money space, and people already running an agency who want to scale. Our ticket price is $7,000. Our offer is real, our delivery is proven, and our guarantee is backed. We need the traffic to match.
You will build and manage cold and retargeting campaigns, direct creative production, test hooks and formats, and report on what matters — cost per booked call, show rate, and closed revenue. Nothing else.
You Are Exactly Right For This If
You have run Meta Ads for at least one of the following and can prove it with real numbers:
A high-ticket mentorship or coaching offer ($2,000 or above)
An online course or info product targeting entrepreneurs or business owners
A done-for-you agency service or SMMA offer
An AI tool, AI system, or SaaS product sold to business owners
An agency education programme or SMMA course
If your background is e-commerce, local services, dropshipping, or consumer products only — this role is not for you and we respectfully ask that you do not apply.
You understand that targeting business owners and agency-minded people on Meta is a completely different discipline from targeting consumers. You know what hooks land with this audience, what creative formats convert, and how to build a funnel where the conversion event is a booked call, not a checkout.
Non-Negotiables
You must be able to answer yes to every one of these before applying:
Have you run Meta campaigns where the primary goal was booked sales calls or appointments for a high-ticket offer?
Do you have a case study with real numbers — CPL, cost per booked call, or ROAS — from a mentorship, info, AI, or DFY offer?
Can you build and manage the creative direction yourself or through a locked-in creative partner without us needing to hire separately?
Are you comfortable with a performance-based pay structure tied to results?
Do you have at least one reference from a high-ticket client we can speak to directly?
Budget & Compensation
We are transparent upfront so no one wastes time on a call.
Ad spend is $2,000 to $2,500. This is a hard cap.
Media buyer fee is structured as follows. $500 paid upfront on strategy delivery and campaign launch. $500 paid once qualified appointments are actively being generated. A performance bonus of $200 to $500 is paid if a deal closes within the campaign period. This structure is non-negotiable. If it does not work for you, we respect that — please let us know and do not proceed to application.
What to Include in Your Application
Do not send a generic proposal. We will not read it. Send us exactly these four things and nothing else:
One — A case study or screenshot from a Meta campaign you ran for a mentorship, info, course, AI, or DFY offer. Must show CPL, cost per booked call, or revenue generated. Not CTR. Not reach.
Two — Your answer to this question in three to five sentences: What platform, creative format, and audience structure would you use in week one for a $7,000 offer targeting aspiring and existing agency owners?
Three — Confirmation that you have run campaigns on Meta for this type of offer and that our budget structure works for you.
Four — A reference. A name and contact for a previous high-ticket client whose campaign you ran. We will reach out.
Applications that do not include all four will not receive a response.
One Final Thing
We do not do discovery calls. We do deal calls. If your application is strong, we schedule a call to align on strategy and move. If you are the right person, you will know it from reading this post. If you are not sure, you are probably not the right person.
We are ready to move fast. So should you be.