High-Converting Vegan Skincare Campaign
Budget: $8 – $15 USD
I am rolling out a new 100 % vegan, cruelty-free skincare line and have set aside a three-month media budget of $95 k to turn product buzz into revenue. All spend will run across Meta, Pinterest, and TikTok, with additional creator partnerships layered in where they can amplify trust and social proof. Your remit covers the entire performance funnel—from creative testing through to purchase‐level optimisations—so every dollar moves us toward (or beyond) the following benchmarks:
• CTR ≥ 2.9 %
• Conversion rate ≥ 4.4 %
• CPA ≤ $27
• ROAS ≥ 3.8 ×
A $2.5 k performance bonus is on the table whenever monthly sales break the $150 k mark.
Day-to-day, you will:
1. Draft a full-funnel media plan inside Meta Ads Manager, Pinterest Ads, and TikTok Ads, allocating spend dynamically as data rolls in.
2. Build and rotate fresh creative variations weekly, running disciplined A/B tests on hooks, formats, and messaging around our plant-based ingredients.
3. Source and negotiate with mid-tier creators who resonate with beauty, lifestyle, and vegan-focused audiences, then weave their assets into paid campaigns for incremental lift.
4. Maintain clean event tracking through the Meta Pixel, Pinterest Tag, and TikTok Pixel so attribution is airtight.
5. Report to me every Friday on spend, pacing, and KPI movement, flagging quick wins and any corrective actions needed for the coming week.
The engagement kicks off as soon as you confirm your availability and approach. All ad accounts, product imagery, and brand guidelines are ready for you in a shared drive, so we can move straight into campaign build-out.
• CTR ≥ 2.9 %
• Conversion rate ≥ 4.4 %
• CPA ≤ $27
• ROAS ≥ 3.8 ×
A $2.5 k performance bonus is on the table whenever monthly sales break the $150 k mark.
Day-to-day, you will:
1. Draft a full-funnel media plan inside Meta Ads Manager, Pinterest Ads, and TikTok Ads, allocating spend dynamically as data rolls in.
2. Build and rotate fresh creative variations weekly, running disciplined A/B tests on hooks, formats, and messaging around our plant-based ingredients.
3. Source and negotiate with mid-tier creators who resonate with beauty, lifestyle, and vegan-focused audiences, then weave their assets into paid campaigns for incremental lift.
4. Maintain clean event tracking through the Meta Pixel, Pinterest Tag, and TikTok Pixel so attribution is airtight.
5. Report to me every Friday on spend, pacing, and KPI movement, flagging quick wins and any corrective actions needed for the coming week.
The engagement kicks off as soon as you confirm your availability and approach. All ad accounts, product imagery, and brand guidelines are ready for you in a shared drive, so we can move straight into campaign build-out.