Healthcare Marketing & Branding Specialist (U.S. Experience Required)

We are seeking an experienced healthcare marketing professional with proven expertise in the U.S. market to manage and grow the digital presence of a healthcare company. This role goes beyond branding — we need someone who can strategically run and optimize paid advertising campaigns to drive measurable results.

Key Responsibilities:
• Develop and implement a strong brand strategy tailored to U.S. healthcare audiences
• Create, manage, and optimize paid ad campaigns (Google Ads, Facebook/Meta Ads, LinkedIn Ads)
• Conduct audience targeting, A/B testing, and performance tracking to maximize ROI
• Build and execute social media strategies (organic + paid) to drive patient/client engagement
• Develop and manage content calendar (graphics, blogs, patient education content)
• Monitor campaigns closely and deliver monthly reports with insights & optimizations
• Ensure all campaigns comply with U.S. healthcare advertising rules (HIPAA awareness preferred)

Requirements:
• Proven experience running paid ad campaigns for healthcare, medical, or wellness companies in the U.S.
• Strong track record of lead generation and ROI growth in the healthcare industry
• Ability to manage both branding and performance marketing
• Case studies or portfolio demonstrating successful healthcare campaigns
• Familiarity with compliance/regulatory standards in U.S. healthcare advertising

Preferred Skills:
• SEO & local search optimization for healthcare businesses
• Experience with online reputation & patient reviews management
• Graphic design for ads & social media
• Strong communication & reporting skills