Handmade Jewelry Growth Marketing

I own a small but fast-growing handmade jewelry label and I’m ready to step up our online game. My priority is to drive more sales while steadily increasing brand visibility, so I’m looking for a marketer who already understands the lifestyle and jewelry space and can deliver results across BOTH Meta Ads (Facebook & Instagram) and Google Ads, with a healthy dose of on-site SEO to boost organic reach.

Here’s the landscape you’ll be stepping into: a Shopify storefront, high-quality product photography, plenty of UGC and influencer assets, and a modest but flexible ad budget that needs to translate directly into revenue. On the Meta side I want conversion-focused campaigns—dynamic product ads, retargeting, and audience testing—to push add-to-carts through to purchase. For Google, I'm open to whichever mix of Search, Shopping, or Display drives the best ROAS, so you’ll craft the strategy once you’ve reviewed the account data.

Deliverables I expect:
• A 90-day cross-channel ad strategy including audience definitions, creative angles, budget allocation, and KPIs
• Full build-out (or overhaul) of Meta and Google campaigns, complete with tracking tags and optimized product feeds
• Ongoing weekly optimization: bid adjustments, creative testing, keyword and audience refinement
• A concise monthly report highlighting spend, sales, ROAS, and next-step recommendations
• Light SEO tweaks (metadata, on-page copy, internal links) to improve rankings for our core product keywords

You should already have a portfolio showing previous wins for lifestyle, fashion, or jewelry brands—please include concrete metrics such as ROAS, CPA, or revenue lifts. Familiarity with Shopify, Google Analytics 4, Facebook Ads Manager, and keyword research tools is essential.

If crafting scroll-stopping ads and squeezing the most value from every dollar spent sounds like your zone of genius, send over your case studies and a quick outline of how you’d approach the first month. Let’s make this jewelry shine in every customer’s feed and search result.