Gym Meta & Google Ads Campaign
Budget: $100 – $200 AUD
I need a results-oriented digital advertiser to plan, launch, and optimise Meta (Facebook / Instagram) and Google Ads that drive parents and teens from my local area straight to our gym’s website and dedicated landing pages. The primary metric I’ll judge you on is traffic—clicks that convert into sign-ups and enquiries.
Audience focus
• Young teens (13-17)
• Kids (6-12)
• Families looking for healthy activities together
Creative direction
We already know promotional offers perform well for this crowd, so your copy, images, and ad formats should highlight free-trial passes, limited-time discounts, or bonus class packs. If you have fresh ideas that keep the promo angle front-and-centre, I’m open to them.
Scope of work (4-week sprint)
• Week 1 – Research, pixel & conversion setup, campaign architecture for Meta and Google, plus a calendar of creative assets.
• Weeks 2-4 – Daily monitoring, bid and audience adjustments, split-testing creative, and remarketing build-out.
• Reporting – Concise weekly dashboards and a final wrap-up slide deck summarising traffic volumes, CPC, CTR, and top-performing audiences/ads.
Success looks like: a clear uptick in qualified website visits from our three target groups, steady cost-per-click reduction through optimisation, and actionable insights I can roll into ongoing marketing after the engagement ends.
The moment we agree, you can start; campaigns need to be live inside the first week.
Audience focus
• Young teens (13-17)
• Kids (6-12)
• Families looking for healthy activities together
Creative direction
We already know promotional offers perform well for this crowd, so your copy, images, and ad formats should highlight free-trial passes, limited-time discounts, or bonus class packs. If you have fresh ideas that keep the promo angle front-and-centre, I’m open to them.
Scope of work (4-week sprint)
• Week 1 – Research, pixel & conversion setup, campaign architecture for Meta and Google, plus a calendar of creative assets.
• Weeks 2-4 – Daily monitoring, bid and audience adjustments, split-testing creative, and remarketing build-out.
• Reporting – Concise weekly dashboards and a final wrap-up slide deck summarising traffic volumes, CPC, CTR, and top-performing audiences/ads.
Success looks like: a clear uptick in qualified website visits from our three target groups, steady cost-per-click reduction through optimisation, and actionable insights I can roll into ongoing marketing after the engagement ends.
The moment we agree, you can start; campaigns need to be live inside the first week.