Growth Marketing Expert for ScanMyFlight App

Freelancer Hiring: Digital Marketing & Meta Ads Expert
Project: Growth Marketing for ScanMyFlight App
(Flight price tracking & booking assistance app)

Objective
Increase app downloads (Android)

Reduce cost per install (CPI)

Improve revenue & user retention

Build strong brand visibility in India

Required Skills & Expertise

Meta Ads (Must-Have)
Facebook & Instagram Ads setup

App Install campaigns (Advantage+ & Manual)

Retargeting & Lookalike Audiences

Creative testing (reels, stories, static)

Pixel & SDK event tracking

CPI, ROAS & funnel optimization

Google Ads
UAC (App Campaigns)

Search & Display Ads

Keyword & competitor research

App Growth & ASO
Play Store Optimization

Keyword ranking improvement

Conversion rate optimization (CRO)

Analytics & Tracking
Meta Ads Manager

Google Analytics / Firebase

App attribution tools (AppsFlyer / Adjust – if needed)

Responsibilities
Create and manage Meta ad campaigns

Design ad strategy for budget efficiency

Weekly performance reports (CPI, installs, retention)

Suggest landing page / store listing improvements

A/B test creatives & audiences

Scale winning campaigns

Budget
₹5,000 – ₹10,000 / month

Project Duration
Initial 30 days

Long-term contract if performance is good

Preferred Experience
Travel / OTA / FinTech / App marketing experience

Proven results with low CPI installs

Case studies or past Meta ad screenshots

To Apply, Freelancer Must Share:
Past Meta Ads results (CPI & installs)

Similar app marketing experience

Strategy they would use for ScanMyFlight

Monthly pricing & availability

Bonus Points
Influencer marketing knowledge

Viral reel strategy

Referral & retention growth ideas