Google & Yelp UTM Tracking Setup

I need a clean, end-to-end view of how visitors behave after clicking my campaigns on both Google Ads and Yelp. The work centres on building a reliable UTM framework that feeds accurate, easy-to-read data into Google Analytics so I can spot drop-offs, compare engagement across the two channels, and refine future spends with confidence.

Your task
• Audit current Google Ads links and every paid placement on Yelp for existing tags or gaps.
• Create a consistent UTM naming convention (source / medium / campaign / adgroup / term) and apply it to all active ads.
• Configure Google Tag Manager or direct GA4 tagging so those parameters flow straight into Analytics and populate custom behaviour reports.
• Test each funnel step—click, session start, key page views, and form or call actions—to confirm no data loss.
• Deliver a short walkthrough document (or loom video) showing where to find the new reports inside GA4.

Acceptance is complete when GA4 shows distinct, correctly attributed sessions from Google Ads and from Yelp, and the behaviour report matches live click tests within a reasonable margin.

Please respond with a brief outline of your past experience tackling multi-platform UTM tracking projects; a couple of concrete examples is enough for me to gauge fit.