Google & Social Media Ad Plan
Budget: £750 – £1,500 GBP
I need a detailed, actionable advertising strategy that shows me exactly how to drive more sales from day one. My website is brand-new, so the plan must cover every step—from initial setup to launch and ongoing optimisation—across these channels:
• Google Search & Display
• Facebook and Instagram (Meta Ads)
• TikTok
Objectives
Boost sales is the single metric that matters to me. All recommendations—keywords, audiences, creative concepts, bids, budgets, and testing schedules—should tie directly back to that goal.
Targeting
Focus on interest-based groups rather than broad demographics or lookalikes. Show me how to uncover and layer high-intent interests on each platform, align them with search intent on Google, and retarget visitors seamlessly across channels.
What I expect to receive
1. Campaign architecture for each platform (account, campaigns, ad sets/ad groups, ads).
2. Keyword lists, negative keyword ideas, and match-type guidance for Google Search.
3. Placement, audience, and creative recommendations for Google Display.
4. Detailed audience-building logic for Facebook, Instagram, and TikTok, including interest stacks and exclusion rules.
5. Ad copy templates, headline options, and creative formats tailored to each channel.
6. A suggested spend distribution, rollout timeline, and optimisation cadence that fits a medium budget range.
7. KPI dashboard outline with benchmarks, tracking pixels/tag setup notes, and clear steps for measuring sales impact.
Keep the document concise but crystal-clear—something I can hand to a media buyer or execute myself without confusion.
• Google Search & Display
• Facebook and Instagram (Meta Ads)
• TikTok
Objectives
Boost sales is the single metric that matters to me. All recommendations—keywords, audiences, creative concepts, bids, budgets, and testing schedules—should tie directly back to that goal.
Targeting
Focus on interest-based groups rather than broad demographics or lookalikes. Show me how to uncover and layer high-intent interests on each platform, align them with search intent on Google, and retarget visitors seamlessly across channels.
What I expect to receive
1. Campaign architecture for each platform (account, campaigns, ad sets/ad groups, ads).
2. Keyword lists, negative keyword ideas, and match-type guidance for Google Search.
3. Placement, audience, and creative recommendations for Google Display.
4. Detailed audience-building logic for Facebook, Instagram, and TikTok, including interest stacks and exclusion rules.
5. Ad copy templates, headline options, and creative formats tailored to each channel.
6. A suggested spend distribution, rollout timeline, and optimisation cadence that fits a medium budget range.
7. KPI dashboard outline with benchmarks, tracking pixels/tag setup notes, and clear steps for measuring sales impact.
Keep the document concise but crystal-clear—something I can hand to a media buyer or execute myself without confusion.