Google and Meta Ads expert/email Marketing Guru (Can manage more than $50k add budget)
Budget: $1,200 – $3,500 USD
Overview
Our client is seeking a high-performing, Objective-Driven Marketing
Specialist to spearhead our lead generation and digital expansion across the U.S. and
Canada. This is not a role for a generalist; we are looking for a results-oriented
strategist who takes ownership of the numbers and treats our marketing budget as an
investment for growth.
The primary objective of this role is to build and optimize a high-velocity lead engine,
ensuring a consistent flow of high-quality prospects into our Zoho CRM for the sales
team to convert.
Key Performance Objectives (KPOs)
1. Scalable Lead Generation & Ad Management
● Target: Manage and optimize multi-channel digital campaigns (Google & Meta)
to hit specific Monthly Lead Volume and Cost Per Acquisition (CPA) targets.
● Responsibility: You will be responsible for the full lifecycle of paid media,
from creative testing to budget scaling, ensuring every dollar spent
contributes to the bottom line.
2. High-Conversion Email Marketing
● Target: Increase Customer Lifetime Value (CLV) and prospect conversion rates
through aggressive email segmentation.
● Responsibility: Design and execute weekly performance-based email
campaigns. You will be measured on Open Rates, CTR, and, most importantly,
Direct Lead Attribution from email sequences.
3. Zoho CRM Optimization & Data Integrity
● Target: Maintain a 100% lead-capture accuracy rate within Zoho CRM.
● Responsibility: Seamlessly integrate all marketing channels into Zoho. You will
ensure the Sales/SDR team receives "warm" leads with full attribution data,
enabling a frictionless sales cycle.
4. Performance Reporting & ROI Analysis
● Target: Provide data-backed insights that drive a 15-20% MoM improvement in
campaign efficiency.
● Responsibility: Move beyond "vanity metrics" to report on ROI, Lead-to-Close
ratios, and funnel velocity.
Required Experience & Qualifications
● Proven Spending Authority: Candidates must demonstrate experience
managing a cumulative ad spend of at least $50,000 across Google Ads and
Meta. We are looking for someone who understands how to manage
significant budgets responsibly.
● Result-Driven Portfolio : Ability to provide case studies or data points showing
previous campaign successes (e.g., "Reduced CPA by X%" or "Increased lead
volume by Y%").
● Technical Proficiency: Expert-level hands-on experience with Google Ads
Manager, Meta Business Suite, and Zoho CRM (or equivalent enterprise CRM
integration).
● Analytical Mindset: You don't just "run ads"; you analyze heatmaps, conversion
paths, and A/B test results to find the winning formula.
● Regional Expertise: Experience managing cross-border campaigns (U.S. and
Canada) is highly preferred.
Preferred Background
● Direct experience in Solar, HVAC, or Home Services (highly prioritized).
● Deep understanding of the "Lead-to-Revenue" pipeline in a high-ticket service
environment.
Why Join Us?
We value autonomy and results. If you are a marketer who thrives on hitting targets and
seeing the direct impact of your work on a company's growth, this is the environment for
you.
Our client is seeking a high-performing, Objective-Driven Marketing
Specialist to spearhead our lead generation and digital expansion across the U.S. and
Canada. This is not a role for a generalist; we are looking for a results-oriented
strategist who takes ownership of the numbers and treats our marketing budget as an
investment for growth.
The primary objective of this role is to build and optimize a high-velocity lead engine,
ensuring a consistent flow of high-quality prospects into our Zoho CRM for the sales
team to convert.
Key Performance Objectives (KPOs)
1. Scalable Lead Generation & Ad Management
● Target: Manage and optimize multi-channel digital campaigns (Google & Meta)
to hit specific Monthly Lead Volume and Cost Per Acquisition (CPA) targets.
● Responsibility: You will be responsible for the full lifecycle of paid media,
from creative testing to budget scaling, ensuring every dollar spent
contributes to the bottom line.
2. High-Conversion Email Marketing
● Target: Increase Customer Lifetime Value (CLV) and prospect conversion rates
through aggressive email segmentation.
● Responsibility: Design and execute weekly performance-based email
campaigns. You will be measured on Open Rates, CTR, and, most importantly,
Direct Lead Attribution from email sequences.
3. Zoho CRM Optimization & Data Integrity
● Target: Maintain a 100% lead-capture accuracy rate within Zoho CRM.
● Responsibility: Seamlessly integrate all marketing channels into Zoho. You will
ensure the Sales/SDR team receives "warm" leads with full attribution data,
enabling a frictionless sales cycle.
4. Performance Reporting & ROI Analysis
● Target: Provide data-backed insights that drive a 15-20% MoM improvement in
campaign efficiency.
● Responsibility: Move beyond "vanity metrics" to report on ROI, Lead-to-Close
ratios, and funnel velocity.
Required Experience & Qualifications
● Proven Spending Authority: Candidates must demonstrate experience
managing a cumulative ad spend of at least $50,000 across Google Ads and
Meta. We are looking for someone who understands how to manage
significant budgets responsibly.
● Result-Driven Portfolio : Ability to provide case studies or data points showing
previous campaign successes (e.g., "Reduced CPA by X%" or "Increased lead
volume by Y%").
● Technical Proficiency: Expert-level hands-on experience with Google Ads
Manager, Meta Business Suite, and Zoho CRM (or equivalent enterprise CRM
integration).
● Analytical Mindset: You don't just "run ads"; you analyze heatmaps, conversion
paths, and A/B test results to find the winning formula.
● Regional Expertise: Experience managing cross-border campaigns (U.S. and
Canada) is highly preferred.
Preferred Background
● Direct experience in Solar, HVAC, or Home Services (highly prioritized).
● Deep understanding of the "Lead-to-Revenue" pipeline in a high-ticket service
environment.
Why Join Us?
We value autonomy and results. If you are a marketer who thrives on hitting targets and
seeing the direct impact of your work on a company's growth, this is the environment for
you.