Google & Meta Ads Specialist (Lead Generation – Salon)

Brand: Style 365 Studio Salon
Location : Bangalore

We are looking for a hands-on Performance Marketing Specialist who can use Google Ads + Meta (Facebook & Instagram) Ads to generate high-quality salon leads and minimum 10 walk-ins per day across our branches.
This is not a “brand awareness only” role – it is a hardcore lead + footfall generation role.

Key Responsibilities
1. Lead & Footfall Strategy
• Create a performance marketing plan to achieve 10+ salon walk-ins per day from paid ads.
• Define target audience (radius, income, interests, age, gender) for hair, beauty and premium services.
• Plan campaigns for:
o First-visit offers
o High-ticket services (smoothening, keratin, colour, bridal, etc.)
o Festivals, weekends and special events
2. Google Ads (Search + Display + Local)
• Set up and manage Search campaigns for local intent keywords (e.g., “salon near me”, “hair smoothening Bangalore”).
• Run Local / Map / Call-only campaigns to drive direct calls & directions.
• Optimize keywords, negative keywords, bidding, and ad copies for maximum calls & bookings at lowest cost.
3. Meta Ads (Facebook & Instagram)
• Create and manage lead-gen and traffic campaigns for salon offers and packages.
• Set up Lead Forms / WhatsApp Click-to-Chat / website landing page campaigns.
• Work with our content/creative team (or basic Canva yourself) to create strong ad creatives (reels, static, carousels).
4. Tracking, Optimization & Reporting
• Set up conversion tracking: calls, WhatsApp enquiries, lead forms, appointment bookings.
• Continually A/B test creatives, copies, audiences, placements, and landing pages.
• Monitor and improve:
o Cost per lead (CPL)
o Cost per walk-in / appointment
o Cost per high-ticket service sale
• Share simple weekly and monthly reports (spend, leads, walk-ins, cost per result, top campaigns).
5. Coordination with Salon Team
• Work closely with the Salon Manager & front office team to:
o Track actual footfalls from ads
o Get feedback on lead quality
o Adjust campaigns based on what is selling well (e.g., smoothening vs. haircuts vs. bridal).
• Suggest basic landing page / WhatsApp script improvements to improve enquiry → booking conversion.
________________________________________
Key KPIs / Targets
You will be measured on:
• No. of qualified leads per day (calls, WhatsApp, forms)
• Minimum 10 walk-ins per day attributable to ads (average over the month)
• Cost per lead and cost per walk-in
• Revenue driven for high-ticket services (smoothening, colour, keratin, bridal, packages)
• Return on Ad Spend (ROAS) / overall profitability of campaigns

Requirements
• Experience:
o 2–5 years in performance marketing / lead generation
o Experience with local service businesses (salon, spa, clinic, dental, fitness, etc.) strongly preferred
• Tools & Skills:
o Strong hands-on experience with Google Ads & Meta Ads Manager
o Basic understanding of Google Analytics / GA4, UTM tracking
o Comfortable working with Excel/Sheets for reporting
• Mindset:
o Performance & numbers driven – obsessed with CPL, CPW, ROAS
o Ready to experiment and iterate quickly
o Ownership attitude – treat the budget like your own money