Google/Meta Ads Expert for Long-Term Engagement

Job ID: 39965556

Budget: $15 – $25 USD

Ongoing Digital Marketing Specialist (Monthly Retainer) — Google Ads / Meta Ads

We are looking for an experienced digital marketing specialist to manage and optimize our online advertising campaigns on a long-term, monthly basis. The goal is to scale efficiently, maintain strong ROI, and grow brand visibility through data-driven ad management and creative testing.

Your responsibilities will include:

Strategizing, launching, and managing ongoing campaigns across Google Ads and Meta (Facebook/Instagram) Ads

Performing A/B testing on creatives, headlines, copy, and targeting to improve conversions

Managing monthly ad spend budgets and optimizing for Cost per Acquisition (CPA), CTR, CPC, Conversion Rate, and ROAS

Conducting keyword research and optimizing ad performance around best-performing terms

Designing or coordinating ad creatives, visuals, and content (image/video-based) that fit our brand

Setting up and maintaining tracking systems (Google Analytics, Google Tag Manager, Meta Pixel) for accurate conversion data

Creating retargeting and remarketing campaigns to maximize audience conversion potential

Providing weekly and monthly reports on campaign performance with actionable insights

Continuously recommending new opportunities and strategies to improve performance

Ideal candidate:

Proven track record managing Google Ads and/or Meta Ads at scale

Strong analytical skills, familiar with marketing dashboards and KPI tracking

Understanding of sales funnels, audience segmentation, and conversion optimization

Ability to produce or direct creative ad assets

Reliable, proactive, and results-oriented with excellent communication skills

Scope:

Platforms: Google Ads and Meta Ads (potential to expand to YouTube, TikTok, or LinkedIn in future)

Engagement: Monthly retainer model (ongoing collaboration)

Expected deliverables: campaign management, optimization, and performance reporting

If you have a proven ability to drive results and can handle everything from strategy to execution, we’d love to hear from you. Please include:

Examples of successful campaigns you’ve managed

Average monthly ad spend handled

Your proposed monthly retainer rate