Google Ads for Safari Leads

My African safari company already attracts organic interest, but now I want a steady flow of qualified enquiries from the USA, Canada, and key European markets. The brief is simple: build and manage a focused Google Ads lead-generation campaign that speaks to travelers dreaming of an authentic African safari.

I will share brand guidelines, landing pages, and current analytics. From there, you’ll refine keyword themes around wildlife safaris, luxury lodges, family adventures, and seasonal migrations, then craft compelling text ads that showcase our unique itineraries. Geo-targeting must be set to the United States, Canada, the UK, Germany, France, Italy, Spain, and other high-potential European countries we identify together.

Conversion tracking—in Google Ads and Google Analytics 4—needs to be configured so every brochure download, enquiry form, or phone click is captured. Continuous optimisation, split-testing ad copy, and adjusting bids for high-intent search terms are expected through the first campaign cycle.

Deliverables:
• Campaign structure (search & remarketing) built in my Google Ads account
• Ad groups, keywords, negative lists, and extensions fully configured
• Three variants of ad copy per group, aligned with our brand voice
• Conversion actions tracked and verified in GA4
• Weekly performance report with clear next steps

I’ll consider the project a success when cost-per-lead hits our agreed target and lead volume rises consistently. If you have safari, travel, or luxury-experience ad experience, please highlight it when you respond.