Google Ads Setup for Cleaning Leads

Google Ads Setup for Local Cleaning Company (West Lothian, Scotland)

Project Overview

I own a cleaning company serving West Lothian, Scotland. Our services include:

* Carpet Cleaning
* Upholstery Cleaning
* End of Tenancy Cleaning
* Oven Cleaning
* Deep Cleaning

I am looking for an experienced Google Ads specialist to create and set up a local lead-generation campaign focused on generating enquiries and phone calls from customers within West Lothian and surrounding areas.

What I Need

I am looking for a one-time setup rather than ongoing management initially.

The successful freelancer should:

* Review my website and provide recommendations
* Carry out keyword research for my services and local area
* Create a Google Search Ads campaign structure
* Set up relevant ad groups
* Write effective ad copy
* Create a negative keyword list to reduce wasted spend
* Configure location targeting for West Lothian and surrounding towns
* Set up conversion tracking for contact forms and phone calls
* Provide a brief explanation of how the campaign has been structured
* Give recommendations for a suitable starting daily budget

Important Requirements

* Campaign must be created in my own Google Ads account
* I must retain full ownership and access to the account
* Experience with local service businesses is preferred
* Please explain how you would approach a campaign for a cleaning company
* Please provide examples of similar Google Ads projects you have completed

Services & Target Locations

Primary Services:

* Carpet Cleaning
* Upholstery Cleaning
* End of Tenancy Cleaning
* Oven Cleaning

Target Area:

* West Lothian
* Livingston
* Bathgate
* Linlithgow
* Broxburn
* Whitburn
* Armadale