Google Ads Lead Generation

My account is already active, but I want a specialist to turn it into a consistent B2C-lead engine. The goal is simple: more qualified enquiries, at the lowest possible cost, through Google Ads on both the Search Network and the Display Network.

Scope of work
• Audit the existing account structure, keyword list, negatives, ad extensions and conversion tracking.
• Build or refine campaigns and ad groups aimed purely at attracting ready-to-buy consumers.
• Write compelling ad copy and design image assets for responsive display ads, ensuring brand consistency.
• Implement granular audience and demographic targeting as well as remarketing where appropriate.
• Set up goal tracking in Google Ads and Google Analytics so every lead is counted.
• Optimise bids, placements and creatives continuously, providing clear weekly performance reports.

Acceptance criteria
• Lead volume and cost-per-lead targets agreed at project start are met or beaten for two consecutive weeks.
• Tracking is 100 % accurate and verifiable inside both Google Ads and GA4.

Please highlight relevant success stories with B2C lead-gen campaigns, the tools you prefer (e.g., Google Tag Manager, Data Studio, SEMrush), and your proposed optimisation timeline.