Google Ads Campaign for Nonprofit
Budget: $250 – $750 USD
I run the Mali Nieta Foundation — malinieta.org — where we fund vocational-school and community-college scholarships on a Pay-It-Forward model. Google has already approved our Google Ads for Nonprofits grant; now I need a specialist who can turn that credit into meaningful traffic and, ultimately, more donations.
Here is what I’m looking for:
• Build and launch a search-focused Google Ads campaign that zeroes in on working professionals, the audience most likely to donate.
• Align all ad copy, extensions, and keywords with our mission so visitors land ready to give. The primary on-site goal is the Donate button; secondary value comes from any brand-building traffic.
• Set up Google Analytics (GA4) and tag everything correctly so we can track sessions, conversion value, and attribution.
• Optimise and report for three months: weekly checks, creative tweaks, keyword pruning, and a concise monthly report showing spend, clicks, conversions, and next steps.
Success will be measured by clean analytics data, steady traffic growth, and a clear uplift in completed donations.
If you have proven experience with Google Ad Grants and GA4, I’d love to see how you can help us scale our impact.
Here is what I’m looking for:
• Build and launch a search-focused Google Ads campaign that zeroes in on working professionals, the audience most likely to donate.
• Align all ad copy, extensions, and keywords with our mission so visitors land ready to give. The primary on-site goal is the Donate button; secondary value comes from any brand-building traffic.
• Set up Google Analytics (GA4) and tag everything correctly so we can track sessions, conversion value, and attribution.
• Optimise and report for three months: weekly checks, creative tweaks, keyword pruning, and a concise monthly report showing spend, clicks, conversions, and next steps.
Success will be measured by clean analytics data, steady traffic growth, and a clear uplift in completed donations.
If you have proven experience with Google Ad Grants and GA4, I’d love to see how you can help us scale our impact.