Google Ads Audit & Revamp

Job ID: 40299525

Budget: $250 – $750 AUD

I already run Google Ads for a physical product store, yet the campaigns feel scattered and they are not translating into the sales volumes I know are possible. I would like a seasoned Google Ads professional to step in, pull the account apart, tell me exactly what is and isn’t working, then rebuild (or create fresh) campaigns that can reliably scale revenue.

What I need from you
• A detailed audit covering account structure, keyword selection, bidding, negative lists, ad copy, extensions, tracking tags, and conversion data integrity.
• A clear, prioritised action plan based on that audit.
• Implementation of the approved plan: new or re-structured Search, Shopping and, if you think it will help, Performance Max campaigns.
• Audience refinement—my current targeting is only partially defined, so I want sharper segments and look-alike opportunities identified.
• Fresh creative and compelling copy aligned with the revised audience segments and sales goal.
• Conversion tracking verification (GA4, GTM, and any necessary remarketing tags).
• Reporting dashboards and a short summary after the first two optimisation cycles so I can see uplift in ROAS, CPA and total sales.

Acceptance criteria
The work is complete when:
1. The audit document is delivered and discussed.
2. New campaigns are live with correct tracking and pass a test purchase.
3. I see at least one full week of data showing improved ROAS or lower CPA versus the previous period.

Please include a brief outline of similar e-commerce projects you have handled and the main tools you rely on (e.g., Google Ads Editor, Data Studio, Optmyzr). I’m ready to start as soon as I find the right fit.
The business is baby products online shop , I need expert in ecommerce