Global Luxury Automotive Performance Marketing
Budget: $60 – $0 SGD
I helm Land Rover’s worldwide digital growth programme and am now looking to add a senior-level performance marketer who can help us turn qualified traffic into measurable sales across the UK, mainland Europe and the United States.
The immediate mandate is to scale revenue through two core channels—social media (primarily Meta and Instagram, with room for YouTube or TikTok if you can prove ROI) and Google Ads across Search, Performance Max, Display and retargeting. You will be working with seven-figure media allocations, multiple language assets and audiences that expect a best-in-class luxury experience at every touchpoint.
What success looks like for us
• A clear media strategy that ladders directly to sales conversion KPIs for each market segment.
• Seamless campaign builds in Meta Business Suite and Google Ads that follow platform best practices, brand guidelines and local compliance rules.
• Robust measurement architecture (GA4, Floodlight, or your preferred solution) that ties channel spend to test-drive bookings, configurator completions and final vehicle purchases.
• Transparent dashboards and weekly insight reports that allow senior stakeholders to act on performance trends quickly.
We have no fixed end date; if the initial markets perform to target, the engagement could evolve into a long-term global partnership. If you’ve already scaled premium or luxury brands and can speak fluently about incrementality, creative-testing frameworks and multi-market attribution, I’d love to review your proposal and past results.
The immediate mandate is to scale revenue through two core channels—social media (primarily Meta and Instagram, with room for YouTube or TikTok if you can prove ROI) and Google Ads across Search, Performance Max, Display and retargeting. You will be working with seven-figure media allocations, multiple language assets and audiences that expect a best-in-class luxury experience at every touchpoint.
What success looks like for us
• A clear media strategy that ladders directly to sales conversion KPIs for each market segment.
• Seamless campaign builds in Meta Business Suite and Google Ads that follow platform best practices, brand guidelines and local compliance rules.
• Robust measurement architecture (GA4, Floodlight, or your preferred solution) that ties channel spend to test-drive bookings, configurator completions and final vehicle purchases.
• Transparent dashboards and weekly insight reports that allow senior stakeholders to act on performance trends quickly.
We have no fixed end date; if the initial markets perform to target, the engagement could evolve into a long-term global partnership. If you’ve already scaled premium or luxury brands and can speak fluently about incrementality, creative-testing frameworks and multi-market attribution, I’d love to review your proposal and past results.