Generate Travel Leads Digital Campaign
Budget: $250 – $750 USD
I run a travel company that designs memorable holidays for families and I want my online traffic to translate into a steady flow of qualified enquiries. The foundations are already in place—an active website plus social channels—so this project is about turning those assets into a high-performing lead engine.
Primary focus
• Channels: Instagram for lifestyle storytelling, LinkedIn for trust-building with decision-making parents, and on-site funnels anchored to the website.
• Content formats: Blog posts that answer real travel questions, eye-catching infographics that simplify itineraries or pricing, and short videos that spark wanderlust—all crafted with clear calls-to-action.
Scope of work
You will shape a data-driven campaign that:
• Maps the family-traveller journey, from first touch on Instagram or LinkedIn right through to an enquiry form on the site.
• Produces the above content consistently, optimised for each platform.
• Runs targeted ads and retargeting where appropriate, keeping CPC and CPL in check.
• Sets up tracking (Google Analytics 4, Meta pixel, LinkedIn Insight Tag) so every click is measured and reported.
• Delivers actionable insights and refinements each month.
Acceptance criteria
1. Lead volume and cost per lead benchmarks agreed up-front and hit by the end of the first full campaign month.
2. Content calendar delivered two weeks before each new month.
3. Transparent reports showing traffic sources, engagement metrics, and funnel conversion rates.
If you have a proven record of converting family-oriented audiences through Instagram, LinkedIn and compelling on-site content, this campaign is ready for you to take live.
Primary focus
• Channels: Instagram for lifestyle storytelling, LinkedIn for trust-building with decision-making parents, and on-site funnels anchored to the website.
• Content formats: Blog posts that answer real travel questions, eye-catching infographics that simplify itineraries or pricing, and short videos that spark wanderlust—all crafted with clear calls-to-action.
Scope of work
You will shape a data-driven campaign that:
• Maps the family-traveller journey, from first touch on Instagram or LinkedIn right through to an enquiry form on the site.
• Produces the above content consistently, optimised for each platform.
• Runs targeted ads and retargeting where appropriate, keeping CPC and CPL in check.
• Sets up tracking (Google Analytics 4, Meta pixel, LinkedIn Insight Tag) so every click is measured and reported.
• Delivers actionable insights and refinements each month.
Acceptance criteria
1. Lead volume and cost per lead benchmarks agreed up-front and hit by the end of the first full campaign month.
2. Content calendar delivered two weeks before each new month.
3. Transparent reports showing traffic sources, engagement metrics, and funnel conversion rates.
If you have a proven record of converting family-oriented audiences through Instagram, LinkedIn and compelling on-site content, this campaign is ready for you to take live.