Full-service Digital Marketing for Streetwear Brand
Budget: $250 – $750 USD
We are looking for a full-service marketing partner or freelancer/team to manage the entire digital launch and promotion of Ember71, a premium limited-edition streetwear brand from the UAE.
Each Ember71 design is made in only 71 pieces (no restocks), blending minimal luxury with bold street culture. Your role is to handle everything related to marketing, e-commerce, and social media — I will only focus on the design of the T-shirts and clothing.
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Your Responsibilities:
• Develop the full marketing strategy (Pre-launch, Launch, and Post-launch).
• Handle Instagram & TikTok content (creative posts, reels, lifestyle photoshoots, captions, hashtags).
• Manage paid ads (Meta + TikTok) with clear KPI targets and weekly reports.
• Build and manage Shopify store (UI/UX optimization, product uploads, checkout setup, Tabby integration, etc.).
• Handle creative direction, campaign ideas, influencer coordination, and storytelling that fits Ember71’s identity.
• Create a consistent visual identity and high-quality posts for the brand.
⸻
Target Audience (by Phase):
Phase 1 – Pre-launch (UAE + GCC)
• Audience: Gen Z & Millennials (18–30), fashion-forward, sneaker/streetwear enthusiasts.
• Goal: Build awareness, grow Instagram followers, collect waitlist sign-ups.
Phase 2 – Launch (UAE + KSA)
• Audience: Streetwear collectors & early adopters.
• Goal: Drive traffic, convert followers into customers, sell out first drop.
Phase 3 – Expansion (Global: EU + US)
• Audience: International streetwear community familiar with Corteiz, Stüssy, and Represent.
• Goal: Establish Ember71 as a global boutique streetwear label from the UAE.
Each Ember71 design is made in only 71 pieces (no restocks), blending minimal luxury with bold street culture. Your role is to handle everything related to marketing, e-commerce, and social media — I will only focus on the design of the T-shirts and clothing.
⸻
Your Responsibilities:
• Develop the full marketing strategy (Pre-launch, Launch, and Post-launch).
• Handle Instagram & TikTok content (creative posts, reels, lifestyle photoshoots, captions, hashtags).
• Manage paid ads (Meta + TikTok) with clear KPI targets and weekly reports.
• Build and manage Shopify store (UI/UX optimization, product uploads, checkout setup, Tabby integration, etc.).
• Handle creative direction, campaign ideas, influencer coordination, and storytelling that fits Ember71’s identity.
• Create a consistent visual identity and high-quality posts for the brand.
⸻
Target Audience (by Phase):
Phase 1 – Pre-launch (UAE + GCC)
• Audience: Gen Z & Millennials (18–30), fashion-forward, sneaker/streetwear enthusiasts.
• Goal: Build awareness, grow Instagram followers, collect waitlist sign-ups.
Phase 2 – Launch (UAE + KSA)
• Audience: Streetwear collectors & early adopters.
• Goal: Drive traffic, convert followers into customers, sell out first drop.
Phase 3 – Expansion (Global: EU + US)
• Audience: International streetwear community familiar with Corteiz, Stüssy, and Represent.
• Goal: Establish Ember71 as a global boutique streetwear label from the UAE.