Full Spectrum Digital Marketing
Budget: ₹12,500 – ₹37,500 INR
I’m rolling out a coordinated push across social media, search, and email and need hands-on help executing every piece of the plan. Your work will span three core platforms—social channels, search engines, and email marketing—so an ability to move smoothly between them is essential.
Here’s what the engagement looks like:
• Content creation
- Develop a monthly social media calendar with copy, visuals, and short-form video ideas ready to post.
- Repurpose top pieces into email snippets and blog articles where it makes sense.
• Ad campaigns
- Build and optimise paid campaigns on Facebook, Instagram, and Google Search/Display.
- Set clear KPIs (CPC, CTR, ROAS) and report weekly on performance, adjusting creatives, audiences, and budgets in real time.
• SEO optimisation
- Run a full on-page audit, fix technical issues, and map keywords to priority pages.
- Produce or refine meta titles, descriptions, and internal links, then track ranking improvements.
• Email marketing
- Design and schedule two nurture sequences per month in Mailchimp (or a comparable tool) with A/B-tested subject lines and automated follow-ups.
Acceptance criteria
1. Monthly content calendar delivered by the 25th of the prior month.
2. Ad dashboards showing week-over-week improvements in agreed KPIs.
3. SEO audit report with a completed action log.
4. Email sequences live and generating performance metrics within the first 30 days.
All brand assets, tone guidelines, and access to existing accounts will be provided on kickoff. Let’s make every channel work together and turn attention into measurable growth.
Here’s what the engagement looks like:
• Content creation
- Develop a monthly social media calendar with copy, visuals, and short-form video ideas ready to post.
- Repurpose top pieces into email snippets and blog articles where it makes sense.
• Ad campaigns
- Build and optimise paid campaigns on Facebook, Instagram, and Google Search/Display.
- Set clear KPIs (CPC, CTR, ROAS) and report weekly on performance, adjusting creatives, audiences, and budgets in real time.
• SEO optimisation
- Run a full on-page audit, fix technical issues, and map keywords to priority pages.
- Produce or refine meta titles, descriptions, and internal links, then track ranking improvements.
• Email marketing
- Design and schedule two nurture sequences per month in Mailchimp (or a comparable tool) with A/B-tested subject lines and automated follow-ups.
Acceptance criteria
1. Monthly content calendar delivered by the 25th of the prior month.
2. Ad dashboards showing week-over-week improvements in agreed KPIs.
3. SEO audit report with a completed action log.
4. Email sequences live and generating performance metrics within the first 30 days.
All brand assets, tone guidelines, and access to existing accounts will be provided on kickoff. Let’s make every channel work together and turn attention into measurable growth.