Freelancer – Digital Marketing & Performance Marketing Specialist (Elder Care Services)

Job ID: 39698063

Budget: ₹750 – ₹1,250 INR

We are looking for an experienced Digital Marketing & Performance Marketing Freelancer to run targeted campaigns, generate leads (especially from NRI audiences), and build strong online visibility for our elder care services. The ideal candidate should be well-versed in running paid ads, SEO, and analytics across platforms.


- Plan, execute, and optimize paid campaigns on Meta (Facebook/Instagram), Google Ads, and other digital platforms.

- Develop and manage NRI-focused lead generation campaigns targeting audiences overseas for elder care services in India.

- Create & manage remarketing and retargeting campaigns.


Requirements:
• Proven experience in performance marketing (preferably in service-based or healthcare domains).
• Strong knowledge of Meta Ads Manager, Google Ads, and SEO tools (Ahrefs, SEMrush, Google Analytics, etc.).
• Ability to create targeted ad campaigns for international and domestic audiences.
• Understanding of lead funnels and conversion optimization.