Freelance Growth & Ads Specialist for Travayo (Full-Cycle Digital Marketing Trial – 1 Month)
Budget: ₹600 – ₹1,500 INR
About the Role:
We’re looking for a hands-on performance marketer / digital strategist who can manage Travayo’s end-to-end marketing funnel — from content planning to ad execution — for a one-month paid trial.
Travayo is India’s modern travel-essentials brand creating curated travel kits for every kind of traveler. Our goal now is simple: boost visibility and drive real conversions on a lean budget.
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What You’ll Do:
Strategize:
Design a 4-week content + paid-ads plan (Instagram + Meta + Google optional).
Define objectives: reach, website traffic, conversions.
Suggest ad hooks, target audiences, and creative ideas.
Execute:
Create or coordinate basic ad creatives (image/video/reel).
Run, monitor, and optimize ad campaigns.
Manage ad-spend efficiently (₹8K–₹10K including spend).
Analyze:
Share weekly reports — clicks, CPC, conversions, ROI.
Recommend adjustments to improve performance.
Ideal For You If You:
Have prior experience managing D2C or lifestyle e-commerce ads.
Can think creatively (content + copy) and analytically (data + metrics).
Are comfortable taking ownership of results in a test environment.
Can show proof of performance — such as screenshots or reports from past campaigns.
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Trial Structure (Performance-Based):
Duration: 1 month (trial)
We’re looking for a hands-on performance marketer / digital strategist who can manage Travayo’s end-to-end marketing funnel — from content planning to ad execution — for a one-month paid trial.
Travayo is India’s modern travel-essentials brand creating curated travel kits for every kind of traveler. Our goal now is simple: boost visibility and drive real conversions on a lean budget.
---
What You’ll Do:
Strategize:
Design a 4-week content + paid-ads plan (Instagram + Meta + Google optional).
Define objectives: reach, website traffic, conversions.
Suggest ad hooks, target audiences, and creative ideas.
Execute:
Create or coordinate basic ad creatives (image/video/reel).
Run, monitor, and optimize ad campaigns.
Manage ad-spend efficiently (₹8K–₹10K including spend).
Analyze:
Share weekly reports — clicks, CPC, conversions, ROI.
Recommend adjustments to improve performance.
Ideal For You If You:
Have prior experience managing D2C or lifestyle e-commerce ads.
Can think creatively (content + copy) and analytically (data + metrics).
Are comfortable taking ownership of results in a test environment.
Can show proof of performance — such as screenshots or reports from past campaigns.
---
Trial Structure (Performance-Based):
Duration: 1 month (trial)